Luke Lauer - Founder & CEO, Shellback Digital

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Network Power<100 people

Roles

💰50%

Investor & VC

🔥50%

Startup Founder

💸50%

Marketing

Geos

Work Background

Shellback DigitalFounder & CEO

Oct. 2021San Diego County, California, United StatesAdvanced PPC & SEO Marketing Agency

Kingfish GroupPrivate Equity Consultant

Jun. 2021 - Jul. 2022Part of Kingfish's consultant group where I provided expertise to other private equity firms looking at digital marketing purchase opportunities

Titan GrowthManaging Director

Nov. 2018 - Jun. 2021Greater San Diego AreaDigital Marketing Agency specializing in SEO and PPC with about 44 employees Multiple company awards including fastest growing company, best places to work, and Google All-Star award (top 1% of 1% of all global agencies) Responsible for all growth aspects including marginal, organic, and M&A Maintained agency as one of the most profitable in the US while growing revenue by over 300% over the last eight years Responsible for all operational aspects and developed Pareto efficiency processes within each department to optimize productivity and profitability Helped to manage Private Equity purchase in 2020 including due diligence requirements Post PE purchase integrated of new ERP (Sage Intacct) with sister agencies Developed the PPC department and processes utilizing an “update matrix” within a Nash Equilibrium concept winning us the Google All-Star award Created operational and financial KPI reporting at both the company and department level Developed and trained the Account Management team on all client management and success strategies significantly improving retention rates

Titan GrowthDirector of Project Management

Jan. 2013 - Nov. 2018Rancho Bernardo, CAResponsible for strategic planning and training for all Account Managers to ensure client success

Finance NewtonVP of Marketing

Nov. 2008 - Jan. 2013Oceanside, CAResidential Real Estate Development Family company owned by my wife that I helped her run Managed organic and paid growth of website Managed multiple rental properties that we owned Developed and renovated multiple properties

Upper DeckOnline Marketing Manager

Mar. 2008 - Nov. 2008Carlsbad, CAManaged all SEO, SEM, email campaigns and affiliate marketing aspects Initiated strategic initiatives across multiple marketing teams Developed entirely new vendor base for a new eCommerce website Created the HTML internal customer marketing emails with a zero error rate

United States Department of DefenseSonar Technician (Surface)

Apr. 2002 - Jan. 2008USS Milius (DDG-69) Stationed in San Diego, CAAdvanced Electronics Technician for the 53C Active Sonar System on a DDG class destroyer Sonar Operator and Supervisor responsible for classifying and tracking submarines through active and passive sonar Consistently achieved top evaluation marks for leadership and job performance Vessel Board Search and Seizure (VBSS) Boarding Team Member which included numerous compliant and non-compliant boardings of suspicious vessels Small Craft Action Team (SCAT) Member for rapid defense from small boat attacks - qualified on 50 Cal., 25MM and M240 Mounts

BigCo-op, Inc.Director of Affiliate Marketing

Aug. 2000 - Apr. 2002Riverside, CAStartup experience during the first Internet boom Increased our merchant total from 400 to over 1,000 online retailers Negotiated commissions with advertisers

Home Shopping Network (HSN)Assistant Buyer

Oct. 1994 - Jul. 2000Saint Petersburg, FLFacilitated over a thousand hours of television programming for both HSN and America’s Store totaling $110 Million in sales Buyer for Categories: fitness, outdoors, sports memorabilia, infomercial, seasonal, and collectibles Managed Processes: product planning, marketing, creative, legal, QA, TV Production & Logistics Negotiated with vendors on product costs, delivery time-lines, Import Landed Costs and QA issues Planned and monitored Floor/Gross/Net profit levels Prepared “Open To Buy” (OTB) financials Maintained aged inventory through pallet reports, liquidations and guaranteed sale purchase orders Monitored the rotation of new products, key items and re-orders based on allocated airtime Delivered presentations of “Key” products to company executives seeking “Today’s Special” approval Created new programming called Total Wellness achieving 20 Million a year and met every sales goal Determined TV Programming based on seasonal, demographic, and marketplace trends Wrote the TV promos for my shows Assisted in both floor production and pre-production for the television shows Collaborated the product sales pitch with show hosts, guests and legal