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Work Background
Renoir ConsultingHead of Performance Marketing - Fractional
Aug. 2022 - Mar. 2024Colorado, United States · HybridMulti-channel performance marketing/advertising lead for Renoir Consulting & Unison Mining Consulting, global management consultancy leaders. Renoir and Unison drive sustainable change management strategy plus implementations for organizations in more than 30 industries, from oil & gas and manufacturing to mining operations, CPMG, healthcare, financial services and more. We deliver management consulting services that bring together strategy and implementation for the top firms in most commercial sectors. Our breadth of services offered to clients includes transformations focused on revenue growth, operational excellence, cost optimization, organisational effectiveness & data and analytics. I have the good fortune of amplifying messaging & curating audiences to generate qualified leads and enhance our brand position online, specifically through paid advertising, digital media and SEM. Duties have included but not been limited to: -Creating and managing global scale & regional SEM campaigns all paid search platforms, generating engagement & lead generation results which surpass both B2B and management consulting-industry specific KPI's,
-Creation and management of global, regional & industry specific lead generation via display and retargeting campaign tactics on LinkedIn which surpass industry standards for B2B and specifically for the management consulting sector.
-Strategic advisor to CMO & stakeholders on audience targeting & segmentation.
-Curating and directly managing lead generation & branding campaigns on multiple digital & social media platforms for all company business units worldwide.
-Coordination/advisement on business practices for website traffic acquisition to focus on the commercial intent of users.
Liquid (goliquid.io)SEM & Paid Media Specialist
Mar. 2022 - Sep. 2022Buyer, builder, curator and penny pincher for SEM & paid social media campaigns. Agile B2B focused #fintech Demand generation for GoLiquid.io, The Simplest Way to Contract and Pay Your Global Partners
Docler Holding LuxembourgVP, Performance Marketing
Oct. 2021 - Dec. 2021Colorado Springs, Colorado, United States
Docler Holding LuxembourgSr. Marketing Manager, Performance Marketing
Sep. 2021 - Oct. 2021Colorado Springs, Colorado, United States
The Center for CyberethicsBoard Member
Mar. 2021Board member & specialist for digital marketing & advertising matters at The Center for Cyberethics, an independent, non-partisan educational institute dedicated to the study and promotion of cyberethics.
CybertrapsMarketing Advisor
Mar. 2021Advisor for digital marketing & advertising matters at Cybertraps, an educational consulting and media company committed to promoting cybersafety, cybersecurity, and educator ethics.
ResponsiTechAdvisor - Digital Media
Jan. 2018 - Aug. 2020Lead advisor for all digital media activities at ResponsiTech, a provider of Youth Safety solutions to the #Cannabis industry
OpiaTalkChief Operating Officer
Jul. 2015 - Apr. 2016Colorado Springs, Colorado AreaOpiaTalk is the hyper-conversion company. Based on consumer psychology, our flagship platform releases 'disappearing promos' — think Snapchat for eCommerce. Clients have seen: - 4-6x lift in conversion
- Average order value lift up to 99%
- Margin lift as high as 50% when split tested against banner ads In addition to our core product, we’re a valuable repository of cross-industry data. With each client, the platform gets better and smarter, and we gain even more insight across verticals (here’s looking at you, Big Data). Get me direct at scott(at)opiatalk.com. As COO, I have the pleasure to live & participate daily in the weeds with all of the company operating teams and stakeholders, from sales & PR, to finance and tech/digital operations, to all clients and partners OpiaTalk works with globally. -P&L support for company and clients. -Client support, operations and intake. Helping to ensure the white glove treatment applies to all clients and agency partners, front of house. -Vendor and assets management. -Human resources support. -Driver for client and staff educational programs, from product training to best practices for use of marketing platforms and methods. -Corporate Development: research, execution and oversight for new lines of business, including licensing of firm's intellectual properties & active technology solutions.
OpiaTalkSVP, Digital Operations
Jan. 2014 - Jun. 2015Baltimore, Maryland AreaOpiaTalk is the hyper-conversion company. Based on consumer psychology, our flagship platform releases 'disappearing promos' — think Snapchat for eCommerce. Clients have seen: - 4-6x lift in conversion
- Average order value lift up to 99%
- Margin lift as high as 50% when split tested against banner ads In addition to our core product, we’re a valuable repository of cross-industry data. With each client, the platform gets better and smarter, and we gain even more insight across verticals (here’s looking at you, Big Data). Get us at hello@opiatalk.com. All things client support for OpiaTalk, the hyper-conversion widget for eCommerce retailers, content managers and traffic managers. Digital operations management, in support of all sales, client support and public-facing business to business & channel partner relations. Oversight on client on-boarding processes, for all levels of web retailers, enterprise to SMB. Market specialist for digital media segment and subscription/on-demand content retailers. Direct creation, management and optimization for OpiaTalk client widget campaigns. Coordinated messaging for merchants, where OpiaTalk campaigns sync with any desired KPI's, whether ongoing or seasonal, sales or engagement oriented.
OpiaTalkAdvisor
Sep. 2013 - Apr. 2016Baltimore, Maryland AreaAdvisor for OpiaTalk - the Snapchat of eCommerce: its social widget turns browsers into buyers on retail sites by releasing disappearing promos. Our latest client is seeing a 19% in-widget conversion rate (no, that’s not a typo). Hyper-Conversion Widget (noun) 1. a scalable, customizable and self-contained bit of software used to profoundly improve your conversions. Use as directed. Client Range: Skype, Division of Microsoft
Rosetta Stone Europe
GrabGreenHome from MaddieBrit
SwissStays.com
Traffic Engine, Inc.Director of Strategic Partnerships
Nov. 2009 - Mar. 2010Contract consultant for the sourcing, implementation and management for companies seeking a private label full scale PPC ad exchange platform for multiple industries. Custom monetization solutions for premium tier search marketing vendors. Development of industry and channel-specific search marketing technology solutions, content compliance guidelines and pricing model requirements. Management of direct SEM clients and benchmarking for all publisher inventory introduced to company. Development and implementation of Traffic Engine's expanded PPC marketplace to other networks and creation os associated publishing guidelines.
Buoyancy Digital, LLCPrincipal Media Buyer
May. 2009Atlanta Metropolitan Area · HybridProvider of digital media buying plans and hand-on implementation for national to global brands, including flagship firms in emerging markets. Client project efforts include digital media buying across SEM, display, paid social and direct publishers, media sales for niche publishers, plus business/channel development for technology, traffic & content providers who support the digital media industry. Client & Vendor Services: -Strategy Development for monetization of digital traffic/online advertising sales.
-Digital Media Buying: vetting, purchasing, optimization, management across all paid channels. I have productively spent $300m on digital advertising over the past 25 years.
-SEM: specializing in mobile targeting and direct response for brands across consumer and B2B market segments.
-Strategic Partnerships: sourcing, due diligence, implementation.
-Organizational leadership for digital marketing & enterprise client service teams.
Gallardowitz HoldingsCo-Founder
May. 2000 - May. 2009Founder and principal for ad sales rep firm supporting adult internet ad sales, monetization and direct marketing. The company was an advertising solutions provider for erotic media companies.
WebSideStory, Inc.Account Manager
Sep. 1998 - Jan. 2000Online advertising sales and account management, adult entertainment vertical.
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