mPathDiscovery, Inc.Vice President
Dec. 2012 - Dec. 2016United States, MemphisHeaded the development and execution of high-impact strategies that formed the foundation for product ideation, innovation, development, and delivery, with a singular focus on driving business growth and fostering competitive advantage. Responsibilities included crafting tailored strategic plans to ensure seamless alignment with organizational objectives and anticipatory adaptation to prevailing market trends. Utilizing insightful market analyses, translated nuanced market insights into actionable product initiatives, and capitalizing on emerging opportunities. Role extended to the guidance of cross-functional teams throughout the entirety of the product lifecycle, shepherding projects from conception through launch and subsequent iterations ensuring an alignment with strategic objectives and the ever-evolving needs of the market landscape.
+ Led 0-1, GTM and Growth strategy through rigorous research leading to data-driven decision-making, establishing a clear vision of applying advanced AI/ML technologies to solve for the prevalent, heavily biased market/consumer intelligence with virtual, multidimensional and interactive (dynamic) buying personae
+ Championed the voice of the customer; established one-to-many customer and partner forums for product feedback; engaged deeply with customers, partners, and the field
+ Attained 262% revenue growth via building and supporting a diverse client portfolio of hedge funds, supercar builders, digital service providers, athletic shoe manufacturers, luxury watch companies, agricultural and pharmaceutical companies within USA, Canada, UK, EU, China, Japan, Brazil, and Kenya leveraging data-driven business decisions and sound business judgment