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Work Background
Kaboom Animation FestivalHead of Marketing and Communication
Aug. 2023Amsterdam, North Holland, Netherlands
Imagine Fantastic Film FestivalHoofd Marketing en Communicatie
May. 2022Head of Marketing, Communications and PR at the Imagine Fantastic Film Festival.
Ride the Omnibus Co Host
May. 2021United StatesRide the Omnibus was founded in the belief that ideas are connected across time and space, and that nothing occurs in a vacuum. Our mission as a podcast is to seek out those connections in popular culture that wind through history. We seek to educate and entertain as we explore the intersection of movies, television, books, music. We blend the personal and the historical with stories and ideas, but most importantly, with compassion. The guests on this show come from across the world, possessing expertise in many different areas of knowledge. Comprised mainly of creators and educators, our guests are first and foremost passionate about their work and engaged in rich, complex conversations. Panels are put together based on a diversity of experiences or backgrounds, or to represent different kinds of expertise on the same subject. The topics can be focused on a theme, a creator, or a particular work. The choice to include varying topics from extreme horror movies to BBC radio comedy shows was deliberate. Listeners can choose individual episodes on topics that interest them or content they have consumed, or they can listen weekly to better understand a variety of topics and hear a number of in-depth conversations that connect to the world of ideas. The subscribers for this show come from every continent across the world (except Antarctica – get it together, McMurdo Station!), and at the time of this writing, from 48 states in the US and 57 countries outside of it.
CinemAsia Director Of Marketing And Community Relations
Oct. 2019 - Dec. 2021Amsterdam Area, NetherlandsFor CinemAsia I handled writing and implementing long and short-term Marketing and Community strategies for a Festival that has 2020 as a pivotal year in both management and direction.
While the world was in a crisis, my marketing strategies and tactics still managed to help the festival with growth, exposure, and conversion. This resulting in a growth in revenue with one of the venues and a good starter year with the new main venue. Marketing strategies included:
- Community Building
- (Online) Branding
- Social Media strategy and management
- Influencer strategy ( I set up an Ambassador program to engage groups that previously did not know the festival)
- Overall Digital Marketing strategy
- Media buying + Outdoor campaigns Additionally I wrote long term business strategies that I hope to implement with the Festival hoping to introduce some continuity to the festival
rankingpress:agencyCOO and Consultant
Feb. 2017 - Jul. 2018Remote As COO I handled daily productivity of the remote team, organised online meetings, did project management and overal Remote Management to keep a global remote team productive and delivering consistently. In addition I also gave Marketing Consults to clients that need a broader marketing strategy to incorporate their digital marketing A crew of misfit traffic geeks. Specialized in SEO & Facebook Advertising.
We're a small, honest, agile, and international team of marketing experts with deep experience in affiliate marketing, eCommerce and software advertising.
BetaListDirector of Marketing and Community Relations
Feb. 2015Global*Managing marketing strategy, online communication, and community for THE platform where the newest en interesting Betas are posted.
*Startup Curator for the site.
*Advertising Sales Due to my involvement in BetaList, the Founder Marc Kohlbrugge has been able to leave the company's activities up to me, freeing up his time to create more projects, such as WIP.co
ViaHenriFreelancer/ Online Specialist/ Editor
Mar. 2014 - Jun. 2015Amsterdam Area, NetherlandsWorked with brands such as:
Frame Magazine
Bacardi
ADE (Amsterdam Dance Event)
Vice ViaHenri is a foundation of Het PR Bureau. The foundation connects brands and creatives/influencers together. Supporting them where ever we can.
Stichting Promotie Koreaanse CultuurBoardmember
Nov. 2013 - Mar. 2016Europe and South KoreaMarketing & PR Director Hallyucon: Marketing Strategy, PR, and Sponsor acquisition. SPKC Foundation Promotion Korean Culture. Hallyucon is a European Foundation (non-profit) focusing on bringing more cultural awareness regarding South Korea into Europe. The foundation is setup by a board of diverse people all experts in their field, and all with a major affinity with the country and culture. The Hallyu Convention is the first annual Korea-focused event in European Union, where the focus lies on more that 'just' KPOP and current culture. We collaborate with the South Korean Embassy in the Netherlands, and have accomplished several international publication and TV reports on the activities we've held and the impact it has had to further spread more knowledge about Korean Culture outside of South Korea.
HallyuconMarketing & PR Director
Oct. 2013 - Mar. 2016Europe and South KoreaMarketing & PR Director Hallyucon: Marketing Strategy, PR, and Sponsor acquisition. SPKC Foundation Promotion Korean Culture. Hallyucon is a European Foundation (non-profit) focusing on bringing more cultural awareness regarding South Korea into Europe. The foundation is setup by a board of diverse people all experts in their field, and all with a major affinity with the country and culture. The Hallyu Convention is the first annual Korea-focused event in European Union, where the focus lies on more that 'just' KPOP and current culture. We collaborate with the South Korean Embassy in the Netherlands, and have accomplished several international publication and TV reports on the activities we've held and the impact it has had to further spread more knowledge about Korean Culture outside of South Korea.
SANS MagazineInterim Director of Public Relations
May. 2013 - Sep. 2013Amsterdam Area, NetherlandsSANS Magazine is a free wildly, outlandish, quarterly, sex and relationships magazine that focuses on the lifestyle and dirty little secretes that drive the human psyche. The first print version of Magazine is to be launched this 2013, and brands and affiliates are being gathered for this awesome online to offline launch.
The location: Amsterdam, city of free, open-minded, fun people.
Mr. MARPCo-Founder
Oct. 2012 - Oct. 2016Amsterdam Area, NetherlandsMR. MARP stands for intercultural awareness, creative strategy, entertainment concepts, fashion insight and more. It’s the combination of 2 minds, with their own vast networks, pools of experience, and diverse ideabanks on legs. Bringing Europe and Asia closer together one project at a time.
Lev KaupasCreative Consultant
Jun. 2011 - Dec. 2013Amsterdam Area, NetherlandsMember of the collective and in-house creative marketing consultant
RPISHOwner
Sep. 2009A full-stack marketer Expert in Pop Culture, Asia (Business & Culture), and Tech
Global trends and cultural analyst
International + local Business strategist
International Marketing and communications strategist
Data strategist Available for online consulting, strategy projects, and online speaking engagements. Currently working on:
Cultured Curator (Concept and content creation, Podcast + Newsletter)
WIP.co (Community) Paused:
Queer Art Brunch Club (Business and Marketing) Previous projects: Project Management/Post Production Management- Karl Lagerfeld (incl the 2023 The Met gala campaigns)
Crunchyroll/Piece of Magic - Online Campaigns Anime releases in Nordic countries and Influencer sourcing and strategy
Amsterdamned Film Festival (Marketing, online and offline)
Halloween Horror Show (Marketing, online and offline)
CinemAsia (Marketing, Community, and Business Development, Programming, and Presenting)
American Book Center: Marketing Strategy and online marketing training, Event speaker
Warner Bros (Influencer management/marketing: Crazy Rich Asians special screening)
Roots Festival: Asian Culture Panel
Periscoop Film: Culture marketing and presenting for the Dutch Premiere of the Japanese anime "Your Name" / "Kimi no na wa"
Spui25/UVA: Diversity events and panel focused on Asia, Arab, and Africa
Hallyucon. Identity build, marketing strategy, and structure strategy.
Chopsticks, Asia business and cultural intelligence event. Co-organizer and speaker.
East West Culture: Writer for Next Generation News and speaker.
Genius Think-tank, Genius.
Dutch Railway Museum. Social media analysis and strategy consultant for new direction of communication.
ViaHenri: working with Bacardi, ADE, Vice, Frame Magazine, and more. No Money No Cry Films. Producer of marketing and distribution, digital communication strategy.
Campaign consultant for various entertainment labels, writer for several online blogs (anonymous), and more..
NaldenMarketing and Sales
Aug. 2009 - Jan. 2010Amsterdam Area, NetherlandsMarketing and sales activities, event production.
Blue Blood BrandInternational Marketing and PR Assistant
Jan. 2009 - Aug. 2009Amsterdam Area, NetherlandsMarketing activities and strategy, international PR activities and contact, assisting in event production, event production during Amsterdam Fashion week.
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