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Work Background
Inca RailMarketing Manager
Jul. 2023 - May. 2025Lima, PeruResponsible for designing and implementing the brand strategy, with a strong focus on positioning the company in the U.S. and Brazilian markets. Oversaw the management of one of the company’s main portfolio products.
Seguros Falabella Perú (Falabella Insurance, Peru)New Business Development
Feb. 2023 - Jul. 2023Lima, PeruResponsible for designing the commercialization process for corporate insurance, structuring the portfolio of complementary workers’ compensation products for the group’s employees.
Seguros Falabella Perú (Falabella Insurance, Peru)Deputy Manager of Marketing
Feb. 2022 - Jul. 2023Lima, PeruResponsible for leading the brand and communication strategy, focused on driving demand through omnichannel campaigns across commercial touchpoints (digital, contact center, retail, and banking), optimizing marketing investment and ensuring alignment with commercial and regional teams.
Insurance Brokers Falabella PeruAssociate Marketing Manager
Feb. 2022 - Jul. 2023Lima, Peru
AunaHead of Marketing
Jun. 2020 - Feb. 2022Lima, PeruResponsible for the creation and consolidation of the Marketing department at Clínicas Auna, from process design to stakeholder engagement. Also accountable for the design and implementation of the integrated marketing strategy, leading 360° campaigns, service launches, and new clinic openings.
LATAM AirlinesHead of Brand & Regional Communication
Jul. 2019 - Jun. 2020Lima, PeruResponsible for the brand strategy across four markets (Peru, Ecuador, Colombia, and Bolivia), managing 360° campaigns, strategic sponsorships, and corporate events at a regional level.
LATAM AirlinesHead of Marketing
Dec. 2017 - Jul. 2019PeruIn charge of LATAM’s brand and communication strategy in Peru, including campaign development for LATAM Pass, promotion of new products, and coordination of strategic launches.
Universidad Peruana de Ciencias Aplicadas (UPC)Marketing Coordinator
Sep. 2015 - Nov. 2017PeruResponsible for developing marketing campaigns for the Graduate School’s portfolio, from concept design to implementation, with the goal of generating qualified leads for sales.
UPC UniversityMarketing Coordinator Graduate School
Sep. 2015 - Nov. 2017PeruA cargo de la estrategia full funnel para el portafolio de la Escuela de Postgrado [Cursos & Programas Especializados, Diplomados, Maestrías y MBA´s] Principal Proyecto: Relanzamiento de imagen de la escuela [Llegó el momento de Trascender]
COSAS MagazineCoordinator of the Casas Award Project 2015
Apr. 2015 - Jun. 2015Peru
Nordic Peruvian Chamber of CommerceInstitutional Image Coordinator
Oct. 2013 - Mar. 2014Peru
Pamer Educational CorporationMarketing Coordinator
Oct. 2012 - Sep. 2013Peru
Central Reserve Bank of PeruProfessional Communications Intern
May. 2012 - Oct. 2012Peru
Body Action CorpMarketing Assistant
Apr. 2011 - Oct. 2011Peru
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