Renata D' Almeida - Data Scientist - Data Analyst, DATOS CIENCIA

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Work Background

Founder DatosCienciaFreelance Data Scientist & Data Analyst

Sep. 2022España• Developed a product recommendation system for Shopmyseke online store using MySQL and Python. The store doubled its average number of products per cart from one to two per customer. • FashionForecast: Price prediction for Trevede clothing store using Facebook Prophet. Sales increased by 12% through strategic price adjustments. • Created reports on website visits, social media, blog, and Ads campaigns by integrating data from Google Analytics, Google Ads, Facebook Ads, LinkedIn Ads, and WordPress plugins. The insights helped SWAIFOR focus content on well-being rather than security.

ShopmysekeEcommerce Manager & Data Analyst - Machine Learning

Mar. 2018 - Jun. 2023España• Developed a Customer Purchase Propensity Model, which improved store sales by sending reminders with discount coupons and urgency emails. • Implemented Market Basket Analysis with Association Rule-Mining to enhance store promotions and streamline customer shopping experience. • Launched a digital marketing strategy for social media and SEO to boost online visibility. • Created a WordPress blog and PrestaShop E-commerce site to save costs. • Managed Google Ads, Facebook Ads, Pinterest Ads, and LinkedIn Ads campaigns for lead generation. • Programmed content on Hootsuite/Metricool and executed email marketing campaigns. • Negotiated logistics contracts and identified market opportunities. • Created visually appealing content for digital platforms using Photoshop and video editing software.

UCI, Unión de Créditos InmobiliariosSenior Treasury Technician - UCI - Unión de Créditos Inmobiliarios

Mar. 2004 - Feb. 2016España• Managed treasury liquidity and coordinated closing operations in international markets. • Formalized Futures and Derivatives operations, including SWAPs, CMS, and FRAs. • Directed interest rate risk management to balance assets and liabilities. • Ensured compliance with financial regulations and managed currency exchange control.