Regina Bilalova - Product manager, Sbermarket

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Network Power3000+ people

Roles

🔥50%

Startup Founder

✨45%

Business Owner

💸40%

Marketing

Geos

🇷🇺54%

Russia

🇰🇬13%

Kyrgyzstan

🇺🇸13%

United States

Work Background

TinkoffProduct Manager at Debit business line

Dec. 2022 - Mar. 2023Moscow, RussiaMain goals: - define a strategy for the development of the deposit product for the youth segment of clients - create a product roadmap and manage the backlog of product team (discovery, research, analytics, prod) - interact with cross-functional teams of other service products as a business stakeholder for improvement segment’s CX/UX - be responsible for product PnL - find, formulate and test hypotheses to improve product metrics - conduct market analysis, find solutions to expand line of products for youth clients - conduct qualitative and quantitative user research - predict the changings of metrics and indicators - assign tasks to cross-functional teams, development teams, marketing and be responsible for the quality and timeliness of released solutions Results: - gathered analytical reports for working with the product - conducted market research (game mechanics, debit cards) - conducted >20 interviews with clients - described the gamification logic of client’s onboarding to reduce Attrition (-0.5%) - launched the AB test to reduce share of QR payments and increase the share of POS payments for increasing Interchange revenue - launched the AB test of the optimal cashback for the growth of active clients among young people without raising of costs in PnL - launched the “Invite a Parent” project for attracting new active clients

Delivery ClubProjects Lead in Acquisition & Couriers Retention Team

Sep. 2021 - Dec. 2022Main goals: - build the infrastructure for managing the acquisition and retention of couriers processes - create a roadmap and manage the backlog of tasks for hiring and retaining couriers - define metrics and gather reports to track the performance - analyze business processes and put forward hypotheses for their improvement; - conduct user research, analyze the market; - calculate the economic efficiency of product solutions; - define a scope of necessary improvements in the mobile application for couriers, - find the best solutions between business requirements, legal restrictions, technical capabilities and couriers wishes in prioritizing shifts and distributing orders - provide cross-functional coordination between dev teams, product, architecture, operating unit, finance, lawyers, commerce, etc. Main results: - draw up the first couriers journey map in the service (CJM), at the end we got insights on product improvements and found a bottleneck in onboarding processes - achieved +1% couriers retention growth with implementing additional breaks in shift and saving MpH - achieved +2% SH growth per courier due to changes in shift appointment process - achieved from +10 to +30% growth of own couriers share in different cities and +1 point of NPS growth in terms of schedule satisfaction among self-employed couriers through changing in the algorithm of prioritizing self-employed couriers in shifts over partners’ couriers - achieved +1%growth of self-employed couriers share due to the launching acquisition in 15 new cities with a positive economy - increased in the frequency of shifts +0.2 per courier, and +1 point NPS for the couriers team lead work due to changing the functionality of couriers team lead Methodology & Tools: AB-tests, cusdev, CJM; miro, JIRA, slack, tableau, metabase, SalesForce

GeliosSoftProduct Owner (mobile app, Real Estate Sharing and Scooter Sharing)

Feb. 2021 - Sep. 2021Main goals: - check the investor's idea and create a product with a positive economy in the apartment sharing market - conduct market research, research of potential users - develop the product mvp and define the product vision on the horizon of 3 years - determine the form of monetization and calculate the unit-economy - hire and manage a development team - create a product roadmap and manage the backlog of the team Main results: - conducted interviews with the real estate market participants - developed the mvp of a mobile application (android) - calculated the first working unit economy on a subscription model - carried out API integration with web services for tracking and reading sensors (Gerkon) and auto-trackers to control access to apartments Methodology&Tools: Agile, SWOT, CusDev, MVP, CJM; Figma, Miro, Trello, JIRA

SportmasterMarketing Manager

Sep. 2020 - Feb. 2021Moscow, Moscow City, Russia- produced the design concept of seasonal graphics/visuals for the installation of shops - implemented more than 7 advertising campaigns for adidas, ASICS, and Nike Used Tools & Technologies: Figma, Adobe Illustrator, Internal ERP

ReForum WINNING THE HEARTSSponsorship relations manager

Nov. 2019 - Mar. 2020Moscow, Moscow City, Russia- created the integration of Tele2 with Charlie Brooker (the scriptwriter of Black Mirror) - agreed partnership worth 20 mil rubles with Alfa-Bank, MTS and Decathlon France

Corporate quests for kidsEntrepreneur

Jun. 2015 - Aug. 2018Ufa, Bashkortostan, Russia- attracted more than 30 premium clients - created >80 scenarios of quests and games for kids 2-16 years old

2GISSales Manager

Aug. 2014 - Jan. 2015Ufa, Bashkortostan, Russia- attracted >20 clients of small and medium-sized businesses and signed contracts in the amount of >600,000 rubles - received the Best Sales Manager Award

JSC "Russian Railways"Key specialist of employees training HR Department

Dec. 2012 - Jun. 2014Ufa, Bashkortostan, Russia- created individual development plans for young employees - signed contracts with educational institutions

The Union of cyclists of Bashkortostan RepublicCommunity leader | Entrepreneur

Aug. 2012 - Oct. 2019Ufa, Bashkortostan, Russia- provided 300% increase in profit through creation of partnership contracts - agreed with the Government about the construction of bike paths and launched the project of a Large Bicycle Ring worth 24 mil rubles - created new community brand !Yo Velo - managed the team of > 50 people - launched a network of cycling communities in 5 cities of the region - initiated 3 major events involving 200,000 participants

JSC "Russian Railways"Central Station Operator in Ufa

May. 2010 - Dec. 2012Ufa, Bashkortostan, Russia- managed the operational work of the station with a workforce of 100 people - provided traffic safety and operational work on railway transport - analyzed the efficiency of the station, transport and production capacity

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