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Network Power3000+ people
Roles
🔥50%
Startup Founder
✨50%
Business Owner
💸40%
Marketing
Geos
🇷🇺54%
Russia
🇰🇬13%
Kyrgyzstan
🇺🇸13%
United States
Work Background
TinkoffProduct Manager at Debit business line
Dec. 2022 - Mar. 2023Moscow, RussiaMain goals:
- define a strategy for the development of the deposit product for the youth segment of clients
- create a product roadmap and manage the backlog of product team (discovery, research, analytics, prod)
- interact with cross-functional teams of other service products as a business stakeholder for improvement segment’s CX/UX
- be responsible for product PnL - find, formulate and test hypotheses to improve product metrics
- conduct market analysis, find solutions to expand line of products for youth clients
- conduct qualitative and quantitative user research
- predict the changings of metrics and indicators
- assign tasks to cross-functional teams, development teams, marketing and be responsible for the quality and timeliness of released solutions Results:
- gathered analytical reports for working with the product
- conducted market research (game mechanics, debit cards)
- conducted >20 interviews with clients
- described the gamification logic of client’s onboarding to reduce Attrition (-0.5%)
- launched the AB test to reduce share of QR payments and increase the share of POS payments for increasing Interchange revenue
- launched the AB test of the optimal cashback for the growth of active clients among young people without raising of costs in PnL
- launched the “Invite a Parent” project for attracting new active clients
Delivery ClubProjects Lead in Acquisition & Couriers Retention Team
Sep. 2021 - Dec. 2022Main goals:
- build the infrastructure for managing the acquisition and retention of couriers processes
- create a roadmap and manage the backlog of tasks for hiring and retaining couriers
- define metrics and gather reports to track the performance - analyze business processes and put forward hypotheses for their improvement;
- conduct user research, analyze the market;
- calculate the economic efficiency of product solutions;
- define a scope of necessary improvements in the mobile application for couriers,
- find the best solutions between business requirements, legal restrictions, technical capabilities and couriers wishes in prioritizing shifts and distributing orders
- provide cross-functional coordination between dev teams, product, architecture, operating unit, finance, lawyers, commerce, etc. Main results:
- draw up the first couriers journey map in the service (CJM), at the end we got insights on product improvements and found a bottleneck in onboarding processes
- achieved +1% couriers retention growth with implementing additional breaks in shift and saving MpH
- achieved +2% SH growth per courier due to changes in shift appointment process
- achieved from +10 to +30% growth of own couriers share in different cities and +1 point of NPS growth in terms of schedule satisfaction among self-employed couriers through changing in the algorithm of prioritizing self-employed couriers in shifts over partners’ couriers
- achieved +1%growth of self-employed couriers share due to the launching acquisition in 15 new cities with a positive economy
- increased in the frequency of shifts +0.2 per courier, and +1 point NPS for the couriers team lead work due to changing the functionality of couriers team lead Methodology & Tools: AB-tests, cusdev, CJM; miro, JIRA, slack, tableau, metabase, SalesForce
GeliosSoftProduct Owner (mobile app, Real Estate Sharing and Scooter Sharing)
Feb. 2021 - Sep. 2021Main goals:
- check the investor's idea and create a product with a positive economy in the apartment sharing market
- conduct market research, research of potential users
- develop the product mvp and define the product vision on the horizon of 3 years
- determine the form of monetization and calculate the unit-economy
- hire and manage a development team
- create a product roadmap and manage the backlog of the team Main results:
- conducted interviews with the real estate market participants
- developed the mvp of a mobile application (android)
- calculated the first working unit economy on a subscription model
- carried out API integration with web services for tracking and reading sensors (Gerkon) and auto-trackers to control access to apartments Methodology&Tools: Agile, SWOT, CusDev, MVP, CJM; Figma, Miro, Trello, JIRA
SportmasterMarketing Manager
Sep. 2020 - Feb. 2021Moscow, Moscow City, Russia- produced the design concept of seasonal graphics/visuals for the installation of shops
- implemented more than 7 advertising campaigns for adidas, ASICS, and Nike Used Tools & Technologies: Figma, Adobe Illustrator, Internal ERP
ReForum WINNING THE HEARTSSponsorship relations manager
Nov. 2019 - Mar. 2020Moscow, Moscow City, Russia- created the integration of Tele2 with Charlie Brooker (the scriptwriter of Black Mirror)
- agreed partnership worth 20 mil rubles with Alfa-Bank, MTS and Decathlon France
Corporate quests for kidsEntrepreneur
Jun. 2015 - Aug. 2018Ufa, Bashkortostan, Russia- attracted more than 30 premium clients
- created >80 scenarios of quests and games for kids 2-16 years old
2GISSales Manager
Aug. 2014 - Jan. 2015Ufa, Bashkortostan, Russia- attracted >20 clients of small and medium-sized businesses and signed contracts in the amount of >600,000 rubles
- received the Best Sales Manager Award
JSC "Russian Railways"Key specialist of employees training HR Department
Dec. 2012 - Jun. 2014Ufa, Bashkortostan, Russia- created individual development plans for young employees
- signed contracts with educational institutions
The Union of cyclists of Bashkortostan RepublicCommunity leader | Entrepreneur
Aug. 2012 - Oct. 2019Ufa, Bashkortostan, Russia- provided 300% increase in profit through creation of partnership contracts
- agreed with the Government about the construction of bike paths and launched the project of a Large Bicycle Ring worth 24 mil rubles
- created new community brand !Yo Velo
- managed the team of > 50 people
- launched a network of cycling communities in 5 cities of the region
- initiated 3 major events involving 200,000 participants
JSC "Russian Railways"Central Station Operator in Ufa
May. 2010 - Dec. 2012Ufa, Bashkortostan, Russia- managed the operational work of the station with a workforce of 100 people
- provided traffic safety and operational work on railway transport
- analyzed the efficiency of the station, transport and production capacity
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