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Morph CollectiveSenior Digital Marketing Specialist
Jun. 2024 - Jun. 2025Lebanon• Developing and implementing content strategies for numerous platforms, including compelling blogs, email newsletters, landing pages, corporate profiles and portfolios that align with brand goals, improved SEO performance, and enhanced audience engagement.
• Designed, automated, and evaluated targeted email marketing campaigns with MailChimp which enhanced audience engagement and communication and increased email campaign conversion rates by 20%.
• Led the conception, planning, and implementation of compelling digital marketing campaigns suited to business goals resulted in a 10% increase in engagement.
• Managed platforms, developed engaging content, engaged with communities, and utilized analytics to increase brand loyalty, resulting in a 30% increase in the social media audience and a 20% increase in engagement rates.
• Employing performance analysis, data-driven marketing tactics, and focused enhancements that raised engagement and revenue.
• Increased growth and conversions by offering strategic marketing, content, and customer engagement consulting services.
• Conducted comprehensive UX/UI content assessments, ensuring clarity, usability, and consistent brand voice across interfaces, resulting in a 5% increase in user engagement.
The Net GlobalMarketing Executive
Oct. 2022 - May. 2023Lebanon• Carried out mystery calls to obtain in-depth details on pricing and offers, leading to the development of thorough competition mapping reports that offered insightful information for strategic decision-making.
• Created and managed a monthly content calendar for an internal private account, carefully planning and scheduling content which boosted internal engagement by 10%.
• Developed monthly engaging social media content by creating and editing reels and eye-catching photos, resulting in an increase in follower engagement on the official Instagram account.
NascodeMarketing Executive
Aug. 2022 - Jul. 2023Beirut, Beirut Governorate, Lebanon• Conducted extensive competitor analysis and market trend research, identifying key opportunities that supported strategic decision-making and resulted in a rise in market share.
• Developed and executed marketing strategies targeted to the demands of the target audience, managing a portfolio of 25 clients, resulting in a 15% increase in customer interaction, a 10% increase in website traffic.
• Established and managed content schedules for 25 clients, guaranteeing consistent and captivating messaging across all channels, resulting in an increase in audience engagement.
• Handled community engagement campaigns and publishing schedules for a portfolio of 25 clients, which led to a 20% increase in brand interaction rates and increase in followers.
• Identified and collaborated with key influencers resulted in a 40% increase in brand reach and a 20% increase in social media followers.
• Implemented focused marketing techniques that raised digital engagement by 10% and online sales by 15%.
Bankers Assurance SALInsurance Agent
Feb. 2021 - Jun. 2022Lebanon• Provided specialized insurance solutions across many domains, including investment, retirement, life, property, education, health, and auto coverage, resulting in increased customer retention.
• Provided clients with useful assistance and strategic direction, empowering them to plan, coordinate, and get prepared to conduct in-depth investigations into a range of insurance plans.
• Created and provided specialized financial planning and insurance services, such as Term Life solutions, that met each client's particular demands, leading to a rise in client satisfaction.
• Specialized in life insurance by delivering skillfully created protection solutions adapted to individual needs, including personal accidents, disability, term life, retirement, and investment funds.
• Conducted detailed Financial Need Analyses to provide customized Life Insurance quotations, including Saving Income, Retirement, and Investment Plans. Enabled clients to secure appropriate coverage, safeguarding family financial security and ensuring a dignified lifestyle post-retirement, with a 95% client satisfaction rate
Société Générale de Banque au Liban SALCustomer Service Representative
Jun. 2016 - Dec. 2020• Successfully turned prospects into clients by using attention-grabbing strategies and utilizing advanced deal closing approaches, resulting in a rise in new income and client acquisition rate.
• Established new clients while effectively managing an existing portfolio, resulting in increased client retention and income.
• Developed outstanding sales and negotiation abilities by successfully closing transactions including products, loans, and insurance policies, resulting in more income and higher client satisfaction.
• Conducted market analysis to strategically promote new products, leading to increased adoption rates, loan sales, and revenue.
• Led successful Public Relations initiatives that increased brand visibility and strengthened relationships with key stakeholders.
• Cultivated strong customer connections and established trust via constant involvement, resulting in a boost in client retention and an increase in repeat business.
Société Générale de Banque au Liban SALBank Teller
Apr. 2015 - Jun. 2016Jal el dib• Successfully engaged clients while efficiently managing VAT payments and wire transfers, ensuring prompt processing and contributing to an increase in client satisfaction and operational efficiency.
• Effectively handled accounts and oversaw thorough filing procedures, guaranteeing complete accuracy in financial records and minimizing filing errors.
• Performed deposit and withdrawal procedures with precision and efficiency, maintaining a 100% accuracy rate and increasing transaction processing speed.
• Successfully completed payment and loan transactions with a 99% accuracy rate, resulting in prompt processing and a boost in customer satisfaction and operational efficiency.
• Built and cultivated relationships based on mutual trust and credibility, which resulted in a boost in client retention and long-term partnerships.
AROPE Insurance | LebanonMarketing Intern
Dec. 2014 - Feb. 2015Lebanon• Successfully organized and managed competitive events that enhanced teamwork and engagement.
• Played a vital role in developing and revising a professional services brochure, which significantly increased client knowledge of products.
• Developed high-quality press releases by obtaining important corporate information
• Conducted an in-depth analysis of insurance industry trends
• Gained expertise in marketing department operations
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