Locus Fermentation SolutionsDigital Marketing Lead
Nov. 2021 - May. 2022Create and implement digital marketing strategies for each division
Plan, build and track ROI of all paid-per-click PPM campaigns, including Google AdWords, retargeting and social
Design monthly employee newsletter via NetSuite and HubSpot
Perform site audits to improve SEO, flow, speed, responsiveness and overall user experience
Build digital elements tied to NetSuite CRM, with analytical tracking (newsletters, landing pages, forms)
Monitor and analyze search engine data, web traffic, social and digital campaigns to provide direction and new ideas for digital strategy