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Work Background
SavProduct & growth consultant
Nov. 2024 - Jan. 2025Dubai, United Arab EmiratesFor a mobile-app savings product, launched following features
- credit card spend analysis
- automated savings pot
- monetisation of the subscription model Leveraged the open banking partner and vertical AI infrastructure to help customers analyse spends and do more with their money. For branding and expansion to new regions - researched, brainstormed and planned strategies for a podcast IP.
Customer Success NetworkGrowth & distribution - subscription newsletter
Jul. 2024 - Apr. 2025United KingdomI lead the strategy, content curation, and performance tracking for a subscription newsletter with 6,500+ subscribers.
- designed and executed a content strategy, curating high-value content aligned with audience interests to improve engagement.
- tracked and analyzed open rates and click-through rates, using insights to optimize newsletter performance and reader retention.
- enhanced subscriber engagement by implementing structured distribution strategies and A/B testing content variations.
EmployabilityUKSenior Program Manager
May. 2024United Kingdom- Fundraising and development researcher
- Program management for in-person and online events.
GrowthX®Mentor – Product Strategy & Growth (SaaS & Fintech)
Mar. 2024Mentored team of Industry leaders, Marketers, Product Managers in developing Revenue Growth strategies for -
- VWO, - Amplitude,
- Framer,
- District (erstwhile Insider)
- Scapia
DemystProduct Integrations & API Strategy (enterprises)
Aug. 2023 - May. 2024United StatesLed API-driven product integrations, aligning platform capabilities with business needs and optimizing deployments. By managing multiple concurrent implementations and collaborating cross-functionally, I drove adoption, improved data ingestion, and expanded feature usage. - designed and deployed 50+ APIs, optimizing data ingestion for BFSI environments and driving $3M ARR.
- developed a scalable onboarding framework, accelerating implementation timelines.
- conducted solutioning workshops to identify feature expansion and cross-selling opportunities.
- my ability to collaborate cross-functionally and manage complex projects underscored my commitment to delivering impactful business solutions
GrowthX®Fellow
Mar. 2023 - Mar. 2024India
sharpsell.aiProduct delivery and implementations (BFSI enterprises)
Apr. 2022 - Jul. 2023IndiaAt sharpsell.ai, I played a key role in scaling product adoption and delivery from the company’s early stages, launching three major initiatives from the founder’s office across MVP support, product delivery, and client engagement. - Client Engagement & Adoption: Led a tiered product go-live and change management strategy, digitizing sales enablement for 20+ enterprises. Increased engagement from executive sponsors and project champions by authoring customized newsletters and automating adoption reports.
- Data-Driven Product Insights: Collaborated with clients to map their grievances against the existing proposition, gathering structured feedback to share with the Product Manager. Helped prioritize feature requests by mapping client value and request volume, ensuring alignment between customer needs and product development.
- Product Delivery & Implementation: Delivered 40+ product plug-ins (SDK integrations) with CRMs like Salesforce for banking product sales teams. Gathered and prioritized a backlog of 100+ product feature requests, reducing implementation and billing cycles from 18 to 3 months by optimizing the client onboarding process.
- Impact & Retention: Increased net retention by 1.5x, maintained a CSAT of 9+, and prevented a potential revenue loss of $0.5M by driving adoption strategies and ensuring seamless product delivery.
enParadigmDelivery Manager - learning transformation
Sep. 2019 - Mar. 2022Bengaluru, Karnataka, India- Transformed 450 hours classroom based leaning experience to of byte sized video content at 20x lesser costs than industry average. - Produced and delivered 3000 mobile first - micro learning videos for salespeople across BFSI sector; considering they will consume learning videos on the go.
- hired a team of content creators, video editors, subject matter experts and translating agencies to create video content at scale in 9 Indian languages.
CitiProduct Manager - Cobranded Credit Cards
Oct. 2018 - Oct. 2019IndiaManaged product strategy and growth for cobranded credit cards in partnership with major Indian retailers like Shoppers Stop and Indian Oil, driving adoption, engagement, and revenue growth. - steered policy changes to increase initial credit lines, broaden eligibility criteria, and introduce an instant decisioning model.
- launched digital acquisition channels and co-branded marketing campaigns to optimize customer acquisition and engagement.
- budgeted and aligned annual marketing plans for product and sales teams while identifying key areas to enhance reach and reduce costs.
- increased average revenue per user by 17%, reduced customer acquisition cost (CAC) by 70%, and boosted sales by 10% through data-driven strategy and execution.
State Bank of IndiaProduct Manager - Debit Cards Portfolio & Partnerships
Jun. 2016 - Sep. 2018IndiaDrove user engagement for a portfolio of ~270 mn SBI debit cards through partnerships and new feature enhancements. Achieved a spend growth of ~35% Y-O-Y between 2016 to 2018. ~New Product development & Feature enhancements
- introduced paperless PIN generation which reduced printings and mailing expenses by 50%.
- launched India’s first NFC enabled Debit Card; product line contributed to +5% revenue.
- developed a plan to migrate 150 million cardholders to more secure EMV chip based tech with minimum return to origin instances.
State Bank of IndiaProduct Marketing Manager
Jun. 2016 - Dec. 2016Mumbai, Maharashtra, India~Product marketing - partnered with 50+ merchants to develop 100+ discount campaigns, led GTM plan for promoting nation-wide campaigns through print and digital media and - shortened the turn around time of cashback credits from 90 days to 30 days; monitored re-designing of 5 variants of debit card plastic and welcome kits.
- sourced funds from Mastercard and Visa for new product development and product marketing by presenting annual and quarterly budgetary plans
London & PartnersResearcher - international expansion
May. 2015 - Jun. 2015Mumbai, Maharashtra, IndiaIdentified opportunities for a London based start up, ENTIQ (a co-working space in London) to enter Indian market
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