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Work Background
Freelance (Self employed)Traffic Manager, Digital Marketing Manager
Dec. 2022Minsk, Belarus1. Media Planning. I calculate budgets for promotion upon request from colleagues. 2. Developing strategies for advertising campaigns. Analyzing the project, selecting relevant targets, channels and audience portraits. Formalizing and presenting strategies to colleagues. 3. Consulting. I conduct consultations on request. Cases: - luxury fashion-brand from Russia with a request to choose effective channels to promote the project in 2023. - a real estate developer in Mexico with a request to audit launched campaigns and identify the causes of untargeted traffic. 4. Leading freelance and personal projects. Currently leading two English-language projects.
MEDSI Group of CompaniesMedia Buyer
Dec. 2021 - Dec. 2022Moscow City, Russia- Promotion of the agency's client in social networks. Traffic to the project website, promo posts, lead generation (10+ communities).
- Drawing up media plans for regular and dark launches of the project. - Analysis and optimization of results.
- Reporting and calls on the project.
- Audit of the social networks of the project, content and TOV. - Development of manuals for departments on the part of the client. Design, copywriting, technical requirements for social networks. - Promotion of the mobile application. Launch through VK Ads and MyTarget, analytics in AppMetrica. Control of the installation of tracker systems in the application. - Testing new tools, audience formats and channels. Marketing of a mobile application, audiences of external segments (MyTarget), launch of Telegram Ads. Niche - medicine, network of medical centers.
The average monthly budget is 25 000$+. The record of the project is 40 000$+ per month. Ad platforms: Meta, Instagram, Vkontakte, MyTarget, TikTok, Telegram.
Advertising agency Perfomance GroupTraffic Manager
Jul. 2021 - Aug. 2021St Petersburg, St Petersburg City, Russia- Audit of advertising cabinets.
- Development of marketing strategies.
- Creation of advertising banners (Canva).
- Launch, control and optimization of advertising campaigns with main goal - leadgeneration.
- Reporting. Niche of the project - Kitchens, furniture.
Average budget - 2,5k $ per month.
Ashmanov&PartnersSocial Media Traffic Manager
May. 2021 - May. 2022Moscow City, Russia- Promotion of agency projects in social networks. Launching advertising campaigns for reach, engagement of publications, increase in website traffic and lead generation / collection of applications for events. - Participation in phone calls as part of the promotion of agency clients and the development of advertising strategies. - Launch and control of dynamic retargeting advertising campaigns for the online store. Setting up product feed, pixel and attribution events. Setting and monitoring the implementation of technical requirements for client programmers.
- Agency promotion. Lead generation (applications for conferences and online events), promoting posts on social networks. - Media planning of agency launches, work to achieve KPI. - Participation in phone calls and development of new formats for the agency's online presence. - Audit and media planning of launches of potential clients upon request. The average monthly budget is $3-5k. Advertising platforms - Meta, Instagram, Vkontakte.
Ragoo MediaSocial Media Traffic Manager
Jan. 2021 - Nov. 2021Minsk, Belarus- Budget planning and media plan development. - Launching advertising campaigns for reach, traffic, subscription, lead generation. - Maintaining and optimizing advertising campaigns to achieve KPI. - Unique launches as part of the project promotion. For example, a promo for AR masks in the niche of psychology. - Launch of targeted advertising for agency Ragoo Media. For example, promotion of the agency's educational platform. - Completion of statistical tables and monthly reports. Niches of projects with which I worked: Some of the projects I've worked on:
1. Voka TV (streaming platform) • Entertainment.
2. LeverX Group • IT.
3. Car4you • Sale of cars.
4. MTBank • Banks, fintech.
5. UNFPA Belarus • International organization. And other business niches: Household chemicals • Cosmetics • FMCG • Sports goods • Psychology • Alcohol.
The average advertising budget is $3000+ per month. Advertising platforms: Meta, Instagram, VK, Mytarget.
Aspire-agencyLead Generation Manager
Jan. 2021 - Mar. 2021Minsk, Belarus- Preparation of promotional strategies. - Development of visuals and texts. - Launching advertising campaigns.
- Reporting. Niches of the projects: 1. Freelance barber (154 leads, 1.08$ per lead).
2. Eyelash extension (200+ leads, 2.5-3$ per lead).
3. Jewelry (200+ applications from all channels, 0.3-0.6$ per lead).
TutorOnline.ruDigital Marketing Manager
Jan. 2021 - May. 2021Москва, Россия- Analysis of traffic channels.
- Development and coordination of the project promotion strategy (offers, target settings, types, visuals, texts). - Preparation of advertising platforns, control of pixel installation and attribution events. - Launching advertising campaigns and subsequent optimization. Niche of the project - Tutoring and Edtech.
The average budget per month is 1.3k $. Advertising platform - Vk Ads.
UpclientDigital Marketing Manager
Nov. 2018 - Jan. 2021Minsk, Belarus1. The stage of preparation of advertising campaigns
- acquaintance with a business / service / product (website, social networks, brief from a client)
- development of a promotion strategy based on goals and client request
- development of portraits of target audience, sales funnel, structure of advertising campaigns, CJM
- generation of advertising messages for prospective advertising and retargeting (idea, banner example and advertising text) for each segment of the target audience
- statement of the technical task to the designer and programmer, if necessary
- preparation of necessary tools (pixel, analytics systems, website, access to social networks)
- approval of advertisements 2. Stage of conducting advertising campaigns
- launch of the AC
- optimization of advertising according to KPI
- timely preparation of reports at the end of the promotion period Niches of the project: Real estate • Tattoo • Barbershop • Language school • Internet service provider • Tourism • Theater • FMCG • Pharmacy • Driving instruction • Premium taxi • Beauty • Spa • Cosmetics, perfumery • Clothing production • Dentistry • Food delivery • Fintech • Landscape arrangement • DIY. Advertising platforms: Meta, Instagram, VK Ads, Mytarget.
Консалтинговая группа "Здесь и Сейчас"Lead Generation Manager
Jun. 2018 - Aug. 2018Minsk, Belarus- Networking on Facebook.
- Search for new channels to attract customers.
- Expansion of the current customer base.
- Handling inquiries from the head of the department.
- Manual 1С optimization (base cleaning, editing, sorting).
Onetimer.bySocial Media Marketing Specialist
Aug. 2017 - Oct. 2017Minsk, Belarus- Creation of content for social networks. Content planning, copywriting, visual selection.
- Adaptation of news from the site and writing posts.
- Maintenance and promotion of Meta, Instagram and Vkontakte. Increase in community subscribers.
- Administration of the project site. Filling and setting up the site.
- Search for new ways of advancement, participation in assaults.
- Study of relevant advertising customization tools (Facebook Ads), development of test ads. Project: Sports Internet portal. News, clubs, contacts of trainers.
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