MEDSI Group of CompaniesMedia Buyer
Dec. 2021 - Dec. 2022Moscow City, Russia- Promotion of the agency's client in social networks. Traffic to the project website, promo posts, lead generation (10+ communities).
- Drawing up media plans for regular and dark launches of the project. - Analysis and optimization of results.
- Reporting and calls on the project.
- Audit of the social networks of the project, content and TOV. - Development of manuals for departments on the part of the client. Design, copywriting, technical requirements for social networks. - Promotion of the mobile application. Launch through VK Ads and MyTarget, analytics in AppMetrica. Control of the installation of tracker systems in the application. - Testing new tools, audience formats and channels. Marketing of a mobile application, audiences of external segments (MyTarget), launch of Telegram Ads. Niche - medicine, network of medical centers.
The average monthly budget is 25 000$+. The record of the project is 40 000$+ per month. Ad platforms: Meta, Instagram, Vkontakte, MyTarget, TikTok, Telegram.