Years of experience: 20

MarketingConsultingEducationBrand Marketing ManagerCommunications ManagerContent Manager

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Rodrigo's Career Path
Inbound Marketing ConsultantJan. 2023 -
Present
EntelInbound Marketing Consultant
Gran Santiago, Región Metropolitana de Santiago, ChileI lead the B2B Inbound Marketing strategy at Entel, Chile's leading telecommunications company, serving small businesses and large corporations. Our goal is to strengthen the brand's positioning in various markets as a reference in connectivity and technological innovation. We achieve this through managing a digital ecosystem (web, social media, email marketing, CRM, WhatsApp) supported by an...
Content Marketing CoordinatorJun. 2018 -
Jan. 2023
Ilustre Municipalidad de ProvidenciaContent Marketing Coordinator
Providencia, Santiago, ChileI led the Content Marketing strategy for Providencia, one of the main municipalities in Greater Santiago, Chile. I implemented the first inbound marketing strategy in a local government in Chile to increase brand recognition and engagement with Providencia while segmenting different audiences to apply loyalty strategies. Achievements: 55% increase in the average Email Marketing open rate (202...
Head of Public AffairsDec. 2016 -
May. 2018
Ilustre Municipalidad de ProvidenciaHead of Public Affairs
I led the implementation of the digital ecosystem (website, social media, email marketing, PR, and CRM) for the Soy Providencia brand, contributing to the municipality's strategic objectives with each target audience. Achievements: 20% rise in media presence. (2017-2018) 30% saving in campaign costs.

Rodrigo's Posts

  • About myself

    With a Master's in Strategic Communication and over a decade of experience, I excel in creating impactful B2B and B2C content. At Entel, I drove a 50-point NPS boost and achieved 21% CTR and 23% OR increases, showcasing my strategic prowess.

  • Job Description

    Seeking a fully remote role in the US or Latam, I aim to leverage my expertise in inbound marketing within a dynamic environment, contributing to innovative strategies and growth.

  • How to contact

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