Years of experience: 12
CanadaInfluencer Marketing ManagerMarketingCopywriterCommunity ManagerContent Manager
Trust Score
Exceptionally trusted; proven professional excellence.
Laura's Career Path
Mar. 2024 -Jun. 2024
The Influence AgencyClient Success Manager
Toronto, Ontario, Canada- Managed a portfolio of up to 7 clients and respective influencer campaigns
- Maintained client relationships via email and weekly meetings—sharing campaign progress, managing expectations, suggesting optimizations
Responsible for influencer sourcing and outreach
- Built relationships with content creators and talent agents—communication, briefing, assisting in content strategy and creation ...
Nov. 2021 -Mar. 2024
The Shelf Influencer Marketing AgencyAccount Manager
Toronto, Ontario, Canada- Managing brand campaigns across verticals, including Fortune 500 clients
- Maintaining client relationships via email and weekly meetings—sharing campaign progress, managing expectations, suggesting optimizations
- Working closely with 25-100 influencers—building relationships, providing guidance, and assisting in content strategy and creation
- Reviewing influencer content for quality, adh...
Nov. 2019 -Nov. 2021
Simon & Schuster CanadaMarketing Assistant
Toronto, Canada Area- Developed and executed full-scale marketing campaigns for all children's and teen titles, organic and paid
- Owner of organic social media strategy for corporate Instagram and Twitter—creating, managing, and scheduling written and visual content primarily for awareness
- Achieved 22.8% growth on Instagram in 2020
- Digital content creation (Canva, Photoshop, InDesign) for organic social med...