Years of experience: 8

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Trust Score

Exceptionally trusted; proven professional excellence.

80%
Hailey's Career Path
Sr. Media Activations ManagerJun. 2023 -
Dec. 2023
FurSr. Media Activations Manager
New York, United States · Remote- Led a strategic overhaul of media activation across Meta and TikTok platforms, resulting in a 19% YoY increase in brand revenue, directly attributable to refined performance strategies. - Conducted audience analysis and segmentation, refining targeting strategies that achieved a higher conversion rate on average and successfully met CPA objectives across all campaigns. - Analyzed SEM and SE...
Associate Media Supervisor, Microsoft Global MediaJul. 2022 -
Present
JeffreyM ConsultingAssociate Media Supervisor, Microsoft Global Media
Seattle, Washington, United States · Remote- Lead negotiations with key clients and campaign stakeholders in connection to campaign planning and media strategy, and developed new opportunities for media investments for their business groups. - Management of an agile team overseeing the execution of brand activations, campaign deliverables, and process documentation. - Responsible for regular MBR and QBR deliverables in addition to pro...
Product Marketing ManagerAug. 2021 -
Apr. 2022
Apolla Performance Wear - as seen on Shark TankProduct Marketing Manager
Fort Worth, Texas, United States · Remote- Enhanced brand performance through strategic campaign management on multiple paid media channels, resulting in an increase in ROAS from 2.0 to 3.2% on average, significantly outperforming previous benchmarks set by the brand. - Pioneered new strategies for audience segmentation and established core customer profiles that directly contributed to increases in online engagement, brand awarenes...

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