Years of experience: 9

MarketingITRetentionProject ManagerProduct ManagerBrazil

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Daniela's Career Path
Senior Product ManagerApr. 2024 -
Present
InventaSenior Product Manager
Senior Product ManagerDec. 2022 -
Aug. 2023
FirstbaseSenior Product Manager
United States, New York• Responsible for monitoring retention metrics, with a primary focus on reducing churn and improving NPS. • Conducted an in-depth NPS analysis to identify product improvement areas, resulting in a comprehensive report with timeline analysis and consolidation of initiatives to enhance the rate. • Spearheaded the launch of a new self-help feature for Enterprise clients (non-U.S. residents) to s...
Product ManagerSep. 2021 -
Dec. 2022
PierProduct Manager
SĆ£o Paulo• Successfully led the launch of third-party damage coverage in auto insurance, overseeing the end-to-end product development process (from discovery to delivery). • Post-launch, responsible for success tracking, analyzing conversion rates, and subsequently monitoring the product-market fit (PMF) of the coverage. • Transitioning to the Satisfaction and Retention squad, specialized in reducing...

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