Years of experience: 12
Digital marketingLeadershipMentoringProduct marketingBusiness developmentE-commerce
Trust Score
Highly reliable; strong professional involvement.
Anastasiia's Career Path
Aug. 2022 -Dec. 2022
Smart TeddyHead of Ecommerce
Mar. 2022 -Present
Smena StationHead of Marketing & New product launch
Woldwide (digital nomads)Managing 360 marketing activations for two products: classic 2-week stations for digital nomads (B2C) & corporate 1-week off-sites (B2B) During 2022: - Successfully led marketing and communications efforts through an external crisis which resulted in CR to leads growth by 25% during 2022. - Built a marketing team of 6 (all remote), set up ways of working, introduced KPIs, planning and reporti...
Jun. 2021 -Oct. 2021
Телеканал ЮвелирочкаExternal advisor (eCommerce, digital & business analytics)
Moscow, Moscow City, RussiaMy role was to built a strategy for web-shop development in connection to DRTV sales. I aslo helped with business analytics to predict ROMI & built processes for digital department. Details ↴ Digital marketing
- Campaigns management and launching new initiatives (”Birthday gift” promo; Secret sales driven via FB lead ads)
- Analyzed different channels efficiency and re-arranged budgeting thro...