Ruth Erickson - Executive Director of Marketing, Bank of Hawaii

Years of experience: 24

Email Marketing ManagerGrowth Hacker💸 MarketingMarketing Director💼 C-level ExecutiveCMO

Trusted by top professionals

Savannah Rezabek
VP, Digital and Creative Services @Bank of Hawaii
Verified
I had the pleasure of working with Ruth Erickson as a direct report from 2020 through 2023. During this time, Ruth was tasked with leading an overall digital transformation within the marketing divisi...
Aftab Alam
Chief Product Officer @Worksoft
Verified
Ruth is an exceptional marketer and an even better thinker - she breaks down complex issues into more manageable buckets of work. She's also willing to roll up her sleeves and do the work, while mento...

Trust Score

Exceptionally trusted; proven professional excellence.

90%

Ruth's Career Path

Jan. 2023 -
Dec. 2023

Mana UpMentor

Honolulu, Hawaii, United StatesSupported Mana Up, a local accelerator and venture fund, to help them in their mission to grow Hawaii-based products globally. Served as an executive mentor and coach to a Mana Up entrepreneur to accelerate their digital marketing.

May. 2021 -
Mar. 2024

Bank of HawaiiSenior Executive Vice President - Marketing & eCommerce

Honolulu, Hawaii, United StatesAs a key member of the bank’s Executive Committee, I spearheaded the development and execution of transformative marketing strategies to achieve the company’s goals of elevating brand presence, expanding market share, and enhancing customer experience across various segments. I built and led a highly motivated team to implement integrated marketing programs across multiple channels, including...

Mar. 2020 -
May. 2021

Bank of HawaiiExecutive Vice President - eCommerce & Marketing Operations

Honolulu, HawaiiResponsible for the bank’s marketing functions for e-commerce, boh.com, and online banking and oversaw the bank's marketing programs, digital marketing, content marketing, marketing automation & operations departments, as well as social media, email and direct mail. Built and managed the bank's Demand Center, the hub for marketing strategy, operations, insights, and performance. As an executi...