I had the pleasure of working with Ruth Erickson as a direct report from 2020 through 2023. During this time, Ruth was tasked with leading an overall digital transformation within the marketing divisi...
Ruth is an exceptional marketer and an even better thinker - she breaks down complex issues into more manageable buckets of work. She's also willing to roll up her sleeves and do the work, while mento...
Trust Score
Exceptionally trusted; proven professional excellence.
Honolulu, Hawaii, United StatesSupported Mana Up, a local accelerator and venture fund, to help them in their mission to grow Hawaii-based products globally. Served as an executive mentor and coach to a Mana Up entrepreneur to accelerate their digital marketing.
May. 2021 - Mar. 2024
Bank of HawaiiSenior Executive Vice President - Marketing & eCommerce
Honolulu, Hawaii, United StatesAs a key member of the bank’s Executive Committee, I spearheaded the development and execution of transformative marketing strategies to achieve the company’s goals of elevating brand presence, expanding market share, and enhancing customer experience across various segments. I built and led a highly motivated team to implement integrated marketing programs across multiple channels, including...
Feb. 2020 - May. 2021
Bank of HawaiiExecutive Vice President - eCommerce & Marketing Operations
Honolulu, HawaiiResponsible for the bank’s marketing functions for e-commerce, boh.com, and online banking and oversaw the bank's marketing programs, digital marketing, content marketing, marketing automation & operations departments, as well as social media, email and direct mail. Built and managed the bank's Demand Center, the hub for marketing strategy, operations, insights, and performance. As an executi...