Working with Nicole was a real highlight. She brought deep expertise in user research and conversion optimisation, always backed by a thoughtful and strategic approach. Nicole was especially skilled a...
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Exceptionally trusted; proven professional excellence.
Preston, United KingdomAcquired by the retail and consumer sector specialist investor True, I worked within the senior management team during a significant digital transformation project at Ribble Cycles. This saw Ribble Cycles evolve from an online catalogue of bikes, parts, and accessories, into the leading and premium British bike brand that it is today. Driving all aspects of UX research, design, and optimisati...
Manchester, United KingdomSenior Optimisation Strategist responsible for providing a collaborative and open approach to delivering conversion driven optimisation programmes for amazing clients such as Lovehoney, Schuh, Bensons for Beds, CarTrawler and Trend Micro. A few of the services delivered are - - AB and Multivariate Testing
- Conversion optimisation maturity audits
- Moderated and remote user research and analy...