Years of experience: 12

United States

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Melanie's Career Path
Enterprise Loyalty & Customer Marketing Manager Mar. 2024 -
Present
Inspire BrandsEnterprise Loyalty & Customer Marketing Manager
• Amplified customer lifetime value by 30% and boosted loyalty program participation by 30% through multi-channel lifecycle campaigns, audience segmentation, and gamified, persona-driven experiences that re-engaged lapsed members and elevated brand loyalty. • Outpaced industry benchmarks in loyalty by 15% by evaluating market gaps and engineering growth initiatives to elevate Inspire Brands' ...
Senior Brand Manager, Program ManagementNov. 2022 -
Nov. 2023
Kao CorporationSenior Brand Manager, Program Management
• Drove a 20% increase in customer engagement and 20% revenue growth by executing high-impact, cross-channel marketing campaigns—blending digital, print, experiential, and media tactics to elevate brand awareness and perception. • Optimized a $750K marketing budget and improved ROI by 30% through aligning spend with business objectives and utilizing KPIs, customer insights, and behavioral dat...
Brand Manager, Lifecycle Customer Marketing Jul. 2021 -
Nov. 2022
Cox CommunicationsBrand Manager, Lifecycle Customer Marketing
• Implemented data-driven lifecycle marketing strategies, including A/B testing of creative and messaging variations, churn pattern analysis, and touchpoint optimization—resulting in a 20% increase in engagement, 25% higher conversion rates, and a 20% lift in revenue. • Automated CRM-driven email campaigns using machine learning for personalized recommendations, boosting engagement by 25%. • ...

Melanie's Posts

  • About myself

    A dynamic Marketing Manager with over a decade of experience in crafting and executing innovative campaigns. Proven success in driving brand growth and leading cross-functional teams to achieve significant business results. Enhanced customer engagement by 25% and retention by 15%.

  • Job Description

    Seeking a role to leverage my expertise in loyalty marketing and customer retention. Aiming to drive brand growth through innovative strategies in a collaborative environment. Passionate about creating impactful loyalty programs and achieving measurable business success.

  • How to contact

    If you're interested, please fill the form. P.S. If you know a right person, please make an intro or share with him/her the link to this page.

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  • About myself

    An accomplished professional with a strategic mindset and a strong track record in global brand and marketing leadership. Recognized for reimagining brand landscapes, heightening customer experience and refining content strategies. Over a decade of experience leading comprehensive multi-channel marketing campaigns for a variety of organizations, from global powerhouses to small businesses.

  • Job Description

    Targeting a Global Marketing Manager position. My core interest is to create and amplify brand visibility for B2B and B2C segments within the retail, hospitality, or creative sectors. I aim to leverage my broad experience to drive brand growth and enhance market impact.

  • How to contact

    If you're interested, please fill the form. P.S. If you know a right person, please make an intro or share with him/her the link to this page.

No responses yet
0