Years of experience: 6+

๐Ÿ SportsCanadaGrowth HackerCRM managerAffiliate MarketingExecutive Coach

Trust Score

Highly reliable; strong professional involvement.

70%
Max's Career Path
Senior Director, Member Marketing, Experience & Data AnalyticsJan. 2022 -
May. 2024
Toronto Region Board of TradeSenior Director, Member Marketing, Experience & Data Analytics
Toronto, Ontario, Canada ยท Hybridโ€ขDeveloped the strategies and deployed the 2022/23 new member acquisition paid digital campaigns, redesigning the bidding, keywords and creative strategies. Drove increased leads by 80%, new revenues by +118% in 2022 VYA and +185% in 2023 VYA, now contributing to 42% of all acquisitions. โ€ขDirectly managed all paid digital campaigns to promote and sell TRBOT 40+ events tickets and tables, gene...
Principal ConsultantJan. 2021 -
Present
MaxtFactor DigitalPrincipal Consultant
Toronto, Ontario, CanadaDigital marketing consultancy focusing on growth strategies including revenue, leads, user acquisition & traffic generation. Devised and executed brand & digital marketing plans including; organic (SEO, content, blogs, social media, PR) paid/performance (SEM, programmatic, affiliate) and advertising & branding (value prop, segmentation, media). For more details visit my portfolio on https://w...
Director, MarketingJan. 2020 -
May. 2021
Toronto Parking AuthorityDirector, Marketing
Toronto, Canada Areaโ€ขLed the new Green P mobile app version 2.0 product development, conducting extensive usability testing to identify and fix defects for new payment functionality with Apple Pay and Google Pay. โ€ขDeveloped the strategic launch plan and execution of digital elements, including creating a new website, self-serve customer support, organic and paid social media messaging in-app text pushes, and โ€œho...

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