Years of experience: 6+

🏐 SportsCanadaGrowth HackerCRM managerAffiliate MarketingExecutive Coach

Trust Score

Highly reliable; strong professional involvement.

70%
Max's Career Path
Senior Director, Member Marketing, Experience & Data AnalyticsJan. 2022 -
May. 2024
Toronto Region Board of TradeSenior Director, Member Marketing, Experience & Data Analytics
Toronto, Ontario, Canada · Hybrid•Developed the strategies and deployed the 2022/23 new member acquisition paid digital campaigns, redesigning the bidding, keywords and creative strategies. Drove increased leads by 80%, new revenues by +118% in 2022 VYA and +185% in 2023 VYA, now contributing to 42% of all acquisitions. •Directly managed all paid digital campaigns to promote and sell TRBOT 40+ events tickets and tables, gene...
Principal ConsultantJan. 2021 -
Present
MaxtFactor DigitalPrincipal Consultant
Toronto, Ontario, CanadaDigital marketing consultancy focusing on growth strategies including revenue, leads, user acquisition & traffic generation. Devised and executed brand & digital marketing plans including; organic (SEO, content, blogs, social media, PR) paid/performance (SEM, programmatic, affiliate) and advertising & branding (value prop, segmentation, media). For more details visit my portfolio on https://w...
Director, MarketingJan. 2020 -
May. 2021
Toronto Parking AuthorityDirector, Marketing
Toronto, Canada Area•Led the new Green P mobile app version 2.0 product development, conducting extensive usability testing to identify and fix defects for new payment functionality with Apple Pay and Google Pay. •Developed the strategic launch plan and execution of digital elements, including creating a new website, self-serve customer support, organic and paid social media messaging in-app text pushes, and “ho...

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