Years of experience: 17

Digital Ads ManagerMarketing DirectorEvent Producer💸 MarketingCopywriterCommunity Manager

Trust Score

Highly reliable; strong professional involvement.

70%
Kiernan's Career Path
Owner/ConsultantJun. 2023 -
Present
Kiernan Leonard Marketing GroupOwner/Consultant
Jackson, Tennessee, United States- Optimized communications for Forbidden Bourbon, increasing awareness for the brand and growing e-commerce sales 150%. - Re-established the Olan Mills photography brand with planned pop-up executions in Fall 2024 - Creator of first-class business websites, optimizing SEO and paid strategies to increase sales, traffic, and visibility
Associate Brand Manager, Old Forester Bourbon Whiskey United States and CanadaNov. 2019 -
May. 2023
Brown-FormanAssociate Brand Manager, Old Forester Bourbon Whiskey United States and Canada
Louisville, Kentucky, United StatesLead the business, strategy, and innovation for the Old Forester Family of Brands resulting in 25% growth YOY since 2019. - Owned, built and executed a strong and consistent growth plan of the Old Forester Whiskey Row Craft Portfolio, leading to 68% growth YOY, and accounting for 60% of the entire brand’s gross profit. - Developed 360 programming for Old Forester’s Official Drink Sponsorship ...
Global Digital Manager, Woodford ReserveOct. 2015 -
Nov. 2019
Brown-FormanGlobal Digital Manager, Woodford Reserve
Louisville, KY• Own and champion the Tone of Voice for Woodford Reserve, ensuring global consistency. • Lead creative and media agencies in the creation and execution of a $1MM+ digital advertising budget. • Produce digital media and communication plans for US, UK, France, Germany, Mexico, Australia and Switzerland; ensuring each market’s look, feel, and tone remain consistent with global brand standards, ...

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