By digging into what the users (athletes) needed and putting the users' mental health first, I developed an interactive prototype for a mentor support feature in the Wevolv mobile app that would increase company revenue and enhance athlete wellness. -Saw a need for and proactively set up an alternative solution than initially proposed through stakeholder management. -Conducted an interview an...
During user testing I discovered coding defects and unclear user instructions that hindered Ecodrive’s success by making it more difficult for shoppers to participate in Ecodrive’s program. I synthesized the results of my research into an analysis of how Ecodrive was implementing their three core values of simplicity, tangibility, and transparency. Presenting to the stakeholder, clear areas o...
I redesigned CyDeploy's website and created a more direct and easier to navigate path for the user. This reframed the clients approach to attracting leads in a SaaS environment by clarifying core values within the idea of looking for dates. This thinking made it easier for the client to digest their next steps and gave them a clear path forward. -Ran competitive audits and heuristic evaluatio...