Cassandra Lea - Senior Manager of Digital Experience, Pacific Northwest Ballet

Years of experience: 12

Digital Ads ManagerMarketingITMarketing Analytics ManagerUX/UI DesignerGraphic Designer

Trusted by top professionals

Kristen Liang
Executive Assistant & Board Liaison @Pacific Northwest Ballet
Verified
Cassandra is an ideal colleague - she is wonderful to work with, has great ideas and often thinks of potential issues/solutions before anyone else. For example, when I asked a question about the acces...

Trust Score

Exceptionally trusted; proven professional excellence.

90%

Cassandra's Career Path

Sep. 2017 -
Present

Pacific Northwest BalletSenior Manager of Digital Experience

Seattle, WA, United StatesAs the Senior Manager of Digital Experience at Pacific Northwest Ballet, I revamped the framework for website performance analysis to improve team collaboration and boost content performance. I also established a continuous iteration process for PNB.org that prioritized customer needs and data analysis, resulting in an enhanced customer journey. Furthermore, I optimized the content developmen...

Jan. 2017 -
Sep. 2017

Sur La TableDigital Designer

Greater Seattle AreaAs a Digital Designer at Sur La Table, I worked closely with writers, buyers, and creative leadership to design and code marketing emails. I also kept up-to-date on catalog and signage designs to effectively adapt print designs for the digital space. My efforts contributed to maintaining a consistent brand image across all digital platforms.

Aug. 2016 -
Dec. 2016

Seattle MetGraphic Designer

Seattle, WashingtonAs a Graphic Designer at Seattle Met, I designed marketing and event materials for SagaCity publications. I conceptualized and created email, web, and print ads to drive audience development campaigns. Additionally, I redesigned layouts for The Met Pages and collaborated with different departments to develop engaging digital content.