Years of experience: 25

Team LeadershipStrategic MarketingMarket ResearchCampaign ManagementBrand ManagementDigital Marketing

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Bridget's Career Path
Pro Bono Marketing LeadNov. 2023 -
Present
JerseySTEMPro Bono Marketing Lead
New Jersey, United States · RemoteJerseySTEM is a network of volunteers, community members, corporations and academic institutions whose goal is to promote excellence in science, technology, engineering and math (STEM) education for middle school girls and students in underprivileged areas. We develop and operate after-school programs where students engage in hands-on, project-based, team-structured activities that promote cr...
Director of Brand MarketingDec. 2022 -
Mar. 2023
Dollar Tree StoresDirector of Brand Marketing
Chesapeake, Virginia, United StatesI was made Director of Brand Marketing to lead the newly created brand marketing team combining Dollar Tree and Family Dollar creative, media, social, and web and app teams. I supervised and directed 16 employees plus agency personnel while managing a budget of $80+ million.
Director, Creative & Media, Family Dollar May. 2021 -
Dec. 2022
Dollar Tree StoresDirector, Creative & Media, Family Dollar
Chesapeake, Virginia, United StatesI was selected to lead the combined creative and media teams for the Family Dollar banner, composed of 9 staff and agency personnel, with a budget of $64+ million. I directed brand research and development, implemented a new approach to media planning and buying, and executed competitive response strategies that resulted in more cohesive messaging and stronger brand recognition. ► I led the d...

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