How I can help you

Specializing in global SEO strategies, I've spearheaded multi-disciplinary projects, partnering with various stakeholders from developers to brand managers to meet SEO KPIs. Thriving in dynamic environments, I effectively juggle multiple priorities. My forte lies in making informed, data-driven decisions that drive results. - Steered SEO strategies across 10+ HelloFresh markets and Brands including Youfoodz, EveryPlate, FactorMeals, GreenChef. - Achieved a 20% YoY increase in organic Non-brand clicks via targeted SEO enhancements. - Led the expansion of the HelloFresh Blog, projecting a 269% increase in Non-brand organic traffic and a potential Customer Value Added (CVA) of +€3.6M. - Led technical SEO enhancements across 8+ websites, expecting a 23% increase in Non-brand organic traffic, totaling an extra €6.1M CVA (+937% YoY). - Supervised a Junior SEO Manager, focusing on enhancing his growth and the overall productivity of the SEO team. - Tested CRO initiatives resulting in +56% activations and +28% CVA YoY.

People I am looking for

Seeking clients who require SEO consulting services on a non-full time basis. Ideal clients are those who need professional expertise to navigate through the complexities of global SEO strategies and are looking to drive organic traffic to their sites to increase their customer value.

Experience & Cases

Previous Achievements: 1. Achieved a 20% YoY increase in organic Non-brand clicks via targeted SEO enhancements. 2. Led the expansion of the HelloFresh Blog, projecting a 269% increase in Non-brand organic traffic and a potential CVA of +€3.6M. 3. Devised strategies to enhance SEO efficiency across 13+ markets in areas such as site structure, keyword selection, content development, and on-page optimization. Previous Clients: Exclusively worked with HelloFresh International.

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