BrasilResponsável pela Estruturação, Implementação da área de Marketing e Inteligência de Dados, bem como, desenvolvimento das mídias digitais para e-commerce e Marketplace e desenvolvimento das mídias sociais.
Desenvolvimento do branding institucional e marcas próprias.
North RegionReporting to the Trade Marketing & Commercial Director and managing more than 20 employees.
• Elaboration, management of marketing planning and new sales channels (Farma, Online), annual budget and presentation of results to the executive board and Coca-Cola do Brasil, with emphasis on Brazil in 2018.
• Target reversal (-19% margin Jan. to Jun.) To close the year + 2% above the target.
• Impl...
Midwest and North Regions• Higher Brazil 2017 Sales Growth in Retail Market Programs.
• Return of investment in freezers with purchase.
• Development of new experiences at Sadia points of sale: self-service newstand and food truck.
• Development of profitable mix / Innovations with high contribution margin.