Years of experience: 23

MexicoEmail Marketing ManagerGrowth HackerDigital Ads Manager💸 Marketing✔️ IT

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Veronica's Career Path
Segment Personalization Deputy DirectorJun. 2021 -
Present
Grupo Financiero BanorteSegment Personalization Deputy Director
México
Predictive analytics and segmentation Sr. ManagerFeb. 2017 -
Mar. 2021
AT&TPredictive analytics and segmentation Sr. Manager
México• Responsible to transform data into actionable insights trough ad-hoc analysis, monitoring unefon prepaid and resellers brand performance, report results and market tendencies for C's levels and bring deep dive analysis in order to facilitate strategic decision making (Povide suggestions for promotions content , new products development and or improvements on customer experience process) • C...
Head of Analytics and segmentation business unitMay. 2007 -
Nov. 2016
Telefonos de México S.A.B. de C.V.Head of Analytics and segmentation business unit
Parque Via 190Marketing • Responsible to lead analytics team that provide residential and SMEs costumer insights trough advanced modelling techniques and key information management. Developed and managed the business analytics and Marketing Automation Roadmap. • Responsible for the integration and management of the specialized team that implemented the Marketing and commercial DataMart that makes possible ...

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