Trust Score
Trustworthy; active professional engagement.
Evgenia's Career Path
Jan. 2017 -Aug. 2021
PT MC Living Essentials IndonesiaMarketing Manager
Greater Jakarta Area, IndonesiaKey Responsibilities
Support JVs for their initial setup in Indonesia specifically on the marketing side.
Conduct consumer research, create strategic direction for marketing campaign and supervise the implementation. Projects
Lawson Indonesia original product sales campaign improvement, resulting in new bento, product for new customer segment, and Machi Café lineup rebranding plan.
St...
Jun. 2015 -Jan. 2017
PT. Amerta Indah OtsukaHead of Marketing for Pocari Sweat IONESSENCE
Greater Jakarta Area, Indonesia- Led initial market and consumer research to define launch campaign - Led initial product launch campaign through 360 brand campaign as well as provided initial sales guidelines for all channels (modern market, traditional market and special channels such as beauty clinics, spas, and beauty salons) - Together with sales team, negotiated to accounts for planogram. Succesfully acquired space o...
Jan. 2014 -May. 2015
PT. Amerta Indah OtsukaHead of Above The Line for Pocari Sweat
Greater Jakarta Area, Indonesia- Led Pocari Sweat ATL campaign on introducing Pocari Sweat is safe for children's consumption through family campaign. Post campaign result: 80% increase among mass that Pocari Sweat is safe for children. - Led Pocari Sweat Out-Of-Home usage to strengthen presence especially in urban areas. Post campaign result: Increase awareness by 90% of current Pocari Sweat's campaign in Jakarta. - Led P...