Years of experience: 20
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Fernando's Career Path
Jan. 2022 -Oct. 2023
Laboratório CristáliaBusiness Unit Director | Retail Pharma RX, OTC & Supps – Dermatology & Endocrinology
Campinas, São Paulo, BrasilManaged Marketing and Demand functions for RX, OTC, and supplement brands, including Kollagenase and Tacitá. Expanded and reorganized the Demand team, redesigning the structure with a focus on specialty/CRM segmentation, brand prioritization, optimized resource allocation, and implementation of management routines with clear KPIs. Oversaw the business unit's P&L, Strategic Planning, and Budge...
May. 2020 -Dec. 2021
GSK Consumer HealthcareRevenue Growth Management Manager - Iberia & France
Lisbon, PortugalDirected the RGM function across France, Spain and Portugal, driving regional growth by identifying opportunities to enhance sales profitability through data analysis, implementation of global tools and adoption of best practices from EMEA Defined the RGM strategy across the region, tailoring it to each country and channel while leveraging its five pillars, accelerating revenue and gross marg...
Jul. 2017 -Apr. 2020
PfizerBusiness Unit Head - Consumer Healthcare Portugal
Lisbon Area, PortugalManaged the dietary supplements and OTC brands business unit, overseeing Marketing, Trade Marketing, and Sales, while facilitating collaboration with Regulatory Affairs and Finance functions. Restructured the commercial organization by implementing a new Go-to-Market model, enhancing salesforce effectiveness, improving sales and marketing processes, optimizing customer segmentation, and redes...