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Years of experience: 15
💸 MarketingCopywriterBusiness Owner✨ Business OwnerBrand Marketing Manager
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Highly reliable; strong professional involvement.
Brianne's Career Path
Mar. 2022 -Present
B. Macy MarketingFounder || Brand Voice & Copywriting Expert
New York City Metropolitan Area · Remote✔ WHAT I DO: I specialize in helping wellness and lifestyle brands grow their businesses sustainably, stand out from competitive noise, and attract loyal customer bases through my Holistic Brand Voice Framework. Within 30 days, my process works to help you:
- Clarify your brand's 10,000-ft. Narrative
- Get ultra-specific about what your brand voice is (and isn't!)
- Have a digital presence th...
Mar. 2018 -May. 2021
OMD USADirector - Integrated Media Planning
Greater New York City AreaClient: Clorox
Focal Brands: Wellness Division - Burt's Bees | Renew Life | Natural Vitality | Neocell | Rainbow Light
Previous Brands: Kingsford | Clorox Cleaning Essentials ● Evolved plans year over year for all Burt's Bees product lines with a holistic masterbrand approach, optimizing plan efficiency and allowing for purpose-driven activations, leading to brand revenue surpassing category ...
Feb. 2017 -Mar. 2018
CaratAssociate Director - Communications Planning
Greater New York City AreaClient: DanoneWave
Brands: Yogurt Portfolio | Evian Waters ● Presented clear business cases to secured first incremental budgets for US initiatives from Evian's global management teams in 5 years
● Defined best practices for media planning and budgeting using a hybrid of purchase-based, marketplace, and proprietary data, leading to the adoption of digital audio, dynamic out-of-home, and influ...