Years of experience: 15

South AfricaEmail Marketing ManagerInfluencer Marketing Manager💸 MarketingMarketing DirectorBrand Marketing Manager

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Tarryn's Career Path
Head of Marketing Sep. 2023 -
Present
POTENTIAM LTDHead of Marketing
Cape Town, Western Cape, South Africa · HybridLeading and directing a team of marketing and BDR professionals at a UK-based business services start-up. Developing and executing marketing strategies to increase brand awareness, generate leads, convert and engage customers. ✦ Spearheading comprehensive growth marketing strategies to significantly enhance brand visibility, lead generation, and customer conversion rates ✦ Pioneered the integ...
Senior Manager Strategic Marketing, Influencers & CreatorsFeb. 2023 -
Sep. 2023
impact.comSenior Manager Strategic Marketing, Influencers & Creators
South Africa · RemoteMost recently, I represented as a marketing programmes lead at a SaaS company focused on transforming the way enterprises discover, manage and optimise partnership marketing. Some of my key contributions are: ✦ As a SME for strategic influencer and creator marketing, I worked on increasing brand awareness, pipeline development, and partnership retention across the company ✦ I was responsible ...
Global Marketing Lead, Influencers & CreatorsSep. 2021 -
Feb. 2023
impact.comGlobal Marketing Lead, Influencers & Creators
Joining impact.com, I became the marketing lead for influencer and creator partnerships globally, taking a newly acquired brand / platform and strategy to merge the product into the existing brand / platform as an MVP. This involved deprecating the acquired brand and pivoting the communications to position impact.com as the platform of choice for influencer and creator marketing. Key highligh...

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