Years of experience: 15
💸 Marketing✔️ ITBusiness Owner📝 Influencer or Blogger💼 C-level Executive👍 Sales & BizDev
Trust Score
Exceptionally trusted; proven professional excellence.
Vanessa's Career Path
Sep. 2023 -Present
Propel Health CommunicationsConnections & Engagement Strategy Lead
New York, United States · RemoteLeading full-funnel connections strategies and content plans inclusive of paid, owned, and earned media. Crafting data-driven, customer-inspired journeys and creative strategies across channels. Clients: Acadia, Daybue (Branded and Unbranded) Kalvista, Sebetralstat (Branded and Unbranded) New business: Ovid Advocacy
Jun. 2022 -May. 2023
BCW GlobalSVP Group Strategy Director
As the Co-Lead of Strategy reporting to the CSO at BCW (Burson Cohn & Wolfe) I spearheaded the development and implementation of paid, owned earned strategies for a diverse client base including beauty, banking, and GVP pro bono work. In this capacity, I also led, in collaboration with the CSO the development of departmental methodologies, core offerings, and tools that were instrumental in d...
Jan. 2021 -Jan. 2023
McCann New YorkVP Strategy Director
At McCann, I spearheaded strategy for major clients including Ulta Beauty, MGM, Mastercard, LinkedIn, L’Oréal, Chick-fil-A, US Bank, and Valero. Focused on platform-level ideas, I worked closely with teams to bring them to life across various touchpoints, driving conversation and cultural resonance. Additionally, I led training initiatives and collaborated with executives to provide timely in...