Years of experience: 19
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Belén's Career Path
Jun. 2024 -Present
ECIPSACorporate Commercial Services Manager - 🇦🇷 🇵🇦 🇧🇷 🇵🇾 🇺🇸 🇮🇱
Córdoba, Argentina▪︎Strategic leadership of commercial operations, integrating contact center, marketing (offline, online, creative), and customer experience to maximize profitability and loyalty. ▪︎Design and implementation of expansion and scalability models, with a focus on operational efficiency and personalized customer journeys. ▪︎Development of segmentation and conversion strategies based on data intell...
Nov. 2019 -Apr. 2024
LIBERTAD S.AOmnichannel Marketing Director
Argentina▪︎Led the commercial growth and marketing strategy for multiple business units, including hypermarkets, supermarkets, wholesalers, and e-commerce. ▪︎Designed and implemented an integrated omnichannel model, aligning physical and digital ecosystems to boost customer conversion and loyalty. ▪︎Oversaw three strategic areas: Pricing & Commercial Activation, Branding & Marketing, and Customer & Ma...
Jan. 2018 -Sep. 2019
IThreexGlobalCustomer Experience & Digital Transformation Manager
Córdoba, Argentina▪︎Developed the Customer Experience & Digital Transformation department, designing innovative service offerings for corporate clients. ▪︎Led the design and execution of the digital transformation strategy, integrating digital business models and automation processes. ▪︎Created the Customer Experience Roadmap to ensure seamless interactions aligned with corporate strategy. ▪︎Implemented advanc...