Years of experience: 18

🧑‍💼 C-level ExecutiveStrategy and Product growthDigital MarketingCommunications and MediaCreative DirectionCRM manager

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Hanna's Career Path
Head of Creative ExperienceJun. 2021 -
Feb. 2022
H&M GroupHead of Creative Experience
Global
Global Head of Brand & Marketing [CMO]Feb. 2020 -
Jun. 2021
MonkiGlobal Head of Brand & Marketing [CMO]
H&M GroupAs part of the leadership team, I headed a department of 37 people with 5 direct reports - with one being the Marketing Manager for China. Pre a larger re-organisation, it was a department of 56 people and 7 direct reports. My main task was to rejuvenate the brand perception and to integrate Monkis new social- and environmental sustainability strategies into all communication touchpoints to e...
Guest LecturerJan. 2019 -
Present
Stockholm School of Economics Executive EducationGuest Lecturer
Stockholm, Stockholm, SverigeI have been granted the honor to hold a yearly guest lecture on brand/ing for the Executive MBA program at the Stockholm School of Economics. I usually divide my lecture into three parts: - Why care about brand/ing? - External, Internal, and personal branding - Tools for understanding brand building to initiate brand growth and emotional connection Presented with storytelling to initiate thou...

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