Years of experience: 15

Brand ManagementCampaign ManagementCustomer ResearcherTeam LeadershipStrategic Marketing🧨 Consulting

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Sallie's Career Path
Head of StrategyJul. 2023 -
Present
LaneHead of Strategy
Edinburgh, Scotland, United Kingdom · HybridHelping brands grow profitably and sustainably by guiding them to understand what makes them distinctive, and create compelling narratives that resonate with audiences. I bring insights from across sectors to your brand, from financial services to food, from aviation to agriculture; in recent years I have created distinctive brand strategies for organisations such as Changeworks, Taylors Snac...
Effectiveness Working Group LeadJan. 2023 -
Present
LaneEffectiveness Working Group Lead
Leading a cross-section of the organisation to formalise, improve and communicate our approach to delivering effective work for our clients.
StrategistDec. 2021 -
Oct. 2023
LaneStrategist
Scotland, United KingdomAs a Brand and Comms Strategist, I work with clients and colleagues to dig under the hood of their brand to highlight what makes them unique and motivating to their audience, and then communicate that effectively to build profitable and growing brands.

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