Years of experience: 12
Sales ManagerStrategic MarketingMarketing DirectorTeam LeadershipLifestyleGoogle Analytics
Trust Score
Highly reliable; strong professional involvement.
Fernanda's Career Path
Jan. 2022 -Sep. 2023
World Monuments FundDigital Marketing Manager
New York, United States• Developed WMF’s overarching global marketing plan and oversaw the implementation of content strategy, executing partnerships, and handling special projects to drive brand awareness, conversion, and advocacy. • Increased Website traffic +18%; Social media traffic to website: +22%; Google Ads Grant: +52% clicks, -55% CPC; Newsletter performance: +5% open rate, +47% Non-Major Donors contributi...
Apr. 2019 -Present
917 Diaries IncConsultant
Greater New York City Area• Spearheaded Sales & Marketing strategies, seamlessly integrating marketing, sales, and IT to significantly enhance strategic planning and elevate businesses' performance.
• Expertly directed audits and managed projects to craft and execute growth strategies. Oversaw end-to-end business processes, actively collaborated with content creation teams, and efficiently organized data entry and mai...
Feb. 2018 -Apr. 2019
ESPASSOMarketing and Sales Strategy
Greater New York City Area · On-site• Led the execution of local and international retail marketing growth plan; strategic plan implementation resulted in a +28% increase in US sales in 2018.
• Managed all communication initiatives for ESPASSO's debut at Milan Design Week in 2019, featuring the launch of four new international designs. Oversaw marketing strategy for exclusive exhibitions at Art Basel Miami in 2018 and provided ...