As a strategic and creative, I bridge content, brand storytelling, and digital engagement, shaping impactful campaigns across B2B and B2C markets. ✤Creative Direction & Concept Development – Lead the ideation and execution of creative campaigns that drive engagement, brand affinity, and business impact. ✤Content Strategy & Planning – Develop innovative, data-driven content strategies, ensurin...
As a content strategist, I develop and execute data-driven social and content strategies across APAC, working with clients including Atradius Asia, Nesuto, and IHG Hotels.
SingaporeAs a creative strategist, I developed and executed strategic brand campaigns, merging storytelling, digital innovation, and visual aesthetics to enhance brand presence and engagement. ✤Campaign Development & Execution – Worked closely with the sales team to conceptualise and execute high-impact marketing campaigns that aligned with business goals and audience insights. ✤Content Creation & Vis...