Years of experience: 6+
United StatesMarketing DirectorCreative ProducerEvent ProducerContent ManagerCommunications Manager
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Russell's Career Path
Dec. 2021 -Jan. 2024
HH GlobalDIGITAL DIRECTOR
- Oversaw digital screen and content services, ensuring SLA adherence, achieving KPI targets, and maintaining a digital at retail estate infrastructure.
- Directed a four-member team dedicated to delivering screen and digital content, as well as managing digital assets.
- Co-developed digital screen performance analytics platform.
Apr. 2017 -Jun. 2021
HH GlobalENGAGEMENT MANAGER
San Francisco, California- Oversaw the Levi Strauss & Co. enterprise account, managing an $8MM annual profit and loss statement (P&L).
- Managed production of in-store and wholesale marketing materials, specialized packaging, Employee Benefits direct mail for LS&CO, Levi’s, Dockers, and Signature brands.
- Partnered with Levi's Store Design team on the design and deployment of digital screen technology.
- Recruited, ...
Dec. 2015 -Apr. 2017
SGKPRODUCER
San Francisco Bay Area- Served as a Client color representative for Apple Inc., Meta, Instagram.
- Managed studio operations encompassing 3D product modeling, color production workflow for retail, packaging, and meeting Out-of-Home (OOH) brand requirements.
- Embedded design studio resource & asset manager for global Digital-Out-of-Home (DOOH) campaigns