Years of experience: 18

United StatesContent Manager💸 MarketingCopywriter

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Caperton's Career Path
Copywriting ManagerFeb. 2022 -
Mar. 2024
RxBenefits, Inc.Copywriting Manager
Birmingham, AL• Helmed a small but mighty copywriting team. • Oversaw consistency of brand voice throughout marketing department. • Managed campaigns from conception and concept development through execution. • Led a biweekly concepting/brainstorming/creativity-flexing session for nationally distributed creative team of 10+ to keep creative muscles toned amid an occasionally staid industry. • Rewrote an en...
Senior Creative CopywriterApr. 2021 -
Feb. 2022
RxBenefits, Inc.Senior Creative Copywriter
Birmingham, Alabama, United States• Wrote everything from short-form video to web copy to infographics to email campaigns touting the importance of and promoting products for pharmacy benefits optimization. • Revised creative strategy for email, increasing open rate by 7.5% and CTR by 23.0% • Became a preferred ghostwriter among the Clinical team for ability to turn scientific/healthcare topics into readable, accessible artic...
Senior CopywriterJul. 2013 -
Jun. 2016
o2ideasSenior Copywriter
Birmingham, AL• Created copy for print, web, radio, video, social media, and comic strip. • Generated award-winning creative for clients including Verizon, Honda Manufacturing, BBVA, Buffalo Rock, and more. • Spearheaded a localized internal communication campaign that decreased churn by 35%, such that the client returned for a four-state regional rollout. • Achieved Best-in-Show ADDY honors for grape soda...

Caperton's Posts

  • About myself

    With over a decade of diverse experience, I excel in digital, video, and integrated campaigns. I improved email strategy with a 7.5% open rate increase and a 23% CTR boost. My leadership in a campaign reduced churn by 35%, and my eBook on AI saw 200+ downloads

  • Job Description

    Seeking a Senior Copywriter or Associate Creative Director position within an ad agency or in-house marketing team, where I can leverage my skills in crafting compelling narratives, nurturing brand voice, and driving strategic communication initiatives.

  • How to contact

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