Ewing, New Jersey, United States• Manages a diverse portfolio of health & wellness brands, ensuring high-quality e-Commerce and DTC marketing communications.
• Building strong relationships with brand managers to optimize project briefs, elevate creative messaging and ensure timely delivery.
• Led the migration to Smartsheet, enhancing creative workflows, resource allocation and project visibility.
• Acted as a key liais...
New York, New YorkReckitt - Managed $7M+ portfolio including new product development and launch, brand purpose messaging, competitive strategy, brand design, social media, email, and loyalty initiatives. I led teams of project managers across Reckitt’s nutrition, hygiene and intimate wellness brands including Enfamil, Lysol and Durex. I supervised delivery of multichannel campaigns to support brand awareness, ...
New York, New YorkUSPS Operation Santa – Digitization and automation of USPS 111-year-old program where the public can adopt letters written to Santa and fulfill gifts that the children requested. I led project management oversight of creative, web design, database for handling sensitive PII, and fulfillment automation of the gifts. I was hands-on in the training of USPS staff for software and hardware backen...