Years of experience: 22

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Tesia's Career Path
Creative Lead & Manager | Strategic Marketing & Design Innovator | Workflow Optimization SpecialistJul. 2024 -
Present
FreelanceCreative Lead & Manager | Strategic Marketing & Design Innovator | Workflow Optimization Specialist
New York, United StatesI bridge creative vision with strategic execution, seamlessly integrating technology, design, and marketing to craft transformative experiences. My expertise lies in solving complex problems, optimizing workflows, and delivering measurable results—all with a focus on innovation and scalability. What I Offer -End-to-end campaign Strategy -Marketing Integration, -Ad Tech Expertise: - DCO (Dynam...
Senior Manager | Associate Creative Director, Digital Paid MediaJul. 2022 -
Jul. 2024
TargetSenior Manager | Associate Creative Director, Digital Paid Media
New York City Metropolitan AreaWhile at Target, I led and executed 60+ omnichannel campaigns, driving in online sales by aligning creative strategy with business objectives across digital, social, and out-of-home (OOH) platforms. My work encompassed high-profile initiatives like Target Circle Week, Good & Gather, Black Beyond Measure, Latin Heritage Month, Ulta Beauty at Target, Trident launches, and seasonal holiday campa...
Senior Digital Manager / Digital Creative Experience Feb. 2020 -
Jan. 2022
Macy'sSenior Digital Manager / Digital Creative Experience
Greater New York City AreaAs Senior Digital Manager for Digital Creative Experience, I led innovation across web, mobile, and paid media campaigns, enhancing Macy’s digital presence and operational efficiency. My role focused on creating scalable solutions, optimizing workflows, and driving data-driven creative strategies aligned with organizational goals. Campaign Leadership: Directed the development and execution of...

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