Years of experience: 24

CanadaEmail Marketing Manager💸 MarketingCRM manager

Trust Score

Highly reliable; strong professional involvement.

70%
Brian's Career Path
Managing PrincipalApr. 2024 -
Present
ExigenManaging Principal
Toronto, Ontario, Canada
Director, Omnichannel MarketingOct. 2023 -
Mar. 2024
UJA Federation of Greater TorontoDirector, Omnichannel Marketing
Toronto, Ontario, Canada- Owned the development of an omnichannel strategy to acquire, renew, and retain donors - Leveraged Salesforce’s deep data insight capabilities to identify key opportunities for growth - Produced direct marketing campaigns, raising several hundred thousand dollars - Managed UJA Donor Outreach Team, consisting of 6 fundraising staff
Director of CRMSep. 2022 -
Mar. 2023
Muse® by Interaxon Inc.Director of CRM
Toronto, Ontario, Canada- Accelerated vital customer engagement/retention strategies for brainwave-sensing technology - Delivered data-driven recommendations to propel new Muse membership pilot - Developed tiered transition plan to propagate membership model to rest of world - Established critical KPIs for customer lifetime value and retention/churn rates