Years of experience: 18

Director of concept strategyB2B🧑‍🔬 EngineerExecutive coachManaging Director APACConsumer Industry

Trust Score

Highly reliable; strong professional involvement.

70%
Els's Career Path
Co-founder and OwnerJan. 2024 -
Present
Mink MojoCo-founder and Owner
Professional services agency specialized in interim and fractional management with focus areas of sales, marketing, product development and team development and management.
Chief Product OfficerMay. 2022 -
Dec. 2023
Boost GroupChief Product Officer
Led Category Management, Innovation and Design, Procurement and Quality teams based in The Netherlands, Germany, Hong Kong, Shanghai, and the UK. International Product Development · Cross-functional Team Leadership · Business Strategy · P&L Management · Category Management · Recruiting · Team Development
Managing Director Asia PacificSep. 2019 -
Mar. 2023
Boost GroupManaging Director Asia Pacific
Initiated and established Boost’s business in Asia pacific end of 2019. Within the first year, overachieved target with factor 10. As sole contributor, during strict COVID-19 travel restrictions, developed, pitched and sold five programs in Singapore, Indonesia, Australia, and New Zealand, generating US$20M in turnover and ~USD$6.5M EBITDA.