Years of experience: 10

Digital MarketingCopywriterTeam LeadershipData AnalysisMarket ResearchBrand Analytics

Trust Score

Highly reliable; strong professional involvement.

70%
Blanca's Career Path
Customer Experience for Northern Latam Countries (NORLA) Jan. 2023 -
Mar. 2024
BayerCustomer Experience for Northern Latam Countries (NORLA)
Guatemala, Guatemala · HybridDesigning and implementing B2B and B2C marketing strategies for core crops in Norther Latam Region (NORLA), which includes Andean countries, Central America & Caribbean and Mexico, leading local teams when rolling out marketing activities without losing sight on reaching financial targets such as sales and profitability.  Led the team through marketing plan implementation, always focused on ...
Customer Experience Manager Andean Region and Central America (PACA Region)Dec. 2020 -
Dec. 2022
BayerCustomer Experience Manager Andean Region and Central America (PACA Region)
Guatemala City, Guatemala, GuatemalaDefining marketing strategy for PACA Region, which includes Andean and Central American countries, with the main objective of homologating the image and key messages for TOP brands in core crops, continuously improving the return over investment.  Built the new way of working throughout the region, negotiating with business leaders which crops and brands will be prioritized in terms of inves...
Marketing Head Central America and Caribbean May. 2018 -
Nov. 2020
BayerMarketing Head Central America and Caribbean
Guatemala City, Guatemala, Guatemala · On-siteDefining the commercial strategy for crop protection portfolio in Central American and Caribbean (CA&C) region. This strategy included all aspects of the marketing mix: Distribution (G2M), Pricing, Branding, Communication, commercial and loyalty programs.  Significantly improved the coverage (+8 points) and penetration (+12 points) of Bayer´s portfolio among the distribution chain, through t...