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Years of experience: 40
MarketingUnited StatesEmail Marketing ManagerMarketing Director💸 MarketingCRM manager
Trust Score
Exceptionally trusted; proven professional excellence.
Laura's Career Path
Dec. 2020 -Present
Idera, Inc.Director of Marketing - Test Automation & DevSecOps
Remote · Remote
Mar. 2020 -Dec. 2020
IDIQManager Inbound/Outbound Lead Generation
Temecula, California, United States · RemoteBuilding new Inbound and outbound process and strategy with Sales Force Marketing Cloud for B2B, B2C, B2B2C, B2B2B partners, Research new vertical markets, build creative briefs, marketing plans, SOWs, create email cadence / tone and coordinate teams for content needs, Built landing pages, emails, build journey flows in SFMC, and automation/launch, project manage the marketing campaigns with ...
Oct. 2016 -Apr. 2018
MicroduinoHEAD OF MARKETING AND STRATEGY
Westlake VillageSpearheaded the successful launch of an international educational technology business into the U.S. Created packaging, online sales environment and tracking/fulfillment ecosystem resulting in the addition of major distributors including Barnes and Noble and Frys Electronics. Developed the creation of four 280 page educational lesson plans to accommodate the newly launching B2E product line an...