Years of experience: 13
Email Marketing ManagerGrowth Hacker💸 MarketingMarketing DirectorCRM managerMarketing Analytics Manager
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Rafael's Career Path
Jan. 2023 -Mar. 2024
MRMStrategy Director - CXM/Customer Success/Data Insights
São Paulo, Brasil · HybridResponsible for leading the UX, Data, comms/CRM Strategy and CX Strategy teams for Chevrolet's and Samsung's Digital platforms/E-commerce, CRM, and Customer Success in South America. 09/23 to 03/24) Samsung: Led the Client Success strategy and business intelligence team for Samsung's E-commerce, the 10th biggest e-commerce in Brazil. 01/23 to 10/23) General Motors - Chevrolet: Acted as Direct...
Dec. 2020 -Jan. 2023
DM9 Strategy Director - Experience and CRM
São Paulo, BrasilOversaw the Comms/CRM/CX Planning across all of the Stellantis brands. In the role I helped to set the vision, process and implementation of the department. The department was tasked with the Strategic planning of direct marketing, brand activation, performance campaigns and managing/designing two relationship programs in their entirety, while connecting everything together through the client...
Dec. 2019 -Dec. 2020
DM9 CX/CRM Strategy Manager
São Paulo e Região, BrasilI was tasked with the Strategic planning of direct marketing, brand activation, performance campaigns, while connecting everything together through the client’s lifecycle, from lead generation to repurchase by working together with the BI/DATA team. Clients:
- Fiat
- Jeep
- RAM
- Seara