Years of experience: 26

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Trust Score

Exceptionally trusted; proven professional excellence.

80%
Michelle's Career Path
Brand Designer & UX Consultant Nov. 2023 -
Present
Duke UniversityBrand Designer & UX Consultant
United StatesDevelop and execute visual identity strategies in collaboration with marketing and product teams, ensuring alignment with brand guidelines. Deliver cohesive brand messaging across platforms and marketing assets to support business objectives. Key Impacts ✤ Built a comprehensive visual identity suite for Duke University’s departmental redesigns, aligning elements with business goals to enhan...
Product DesignerApr. 2022 -
Oct. 2023
ArisGlobalProduct Designer
United StatesDesigned and optimized UX for a multi-tenant SaaS drug development platform used by leading biopharma companies and regulatory agencies. Mediated between stakeholders and developers, ensuring clear communication and alignment. Key Impacts ✤ Led 4 feature redesigns in 18 months, championing the company’s adoption of a user-centered design approach. ✤ Introduced a project management system ...
UX Researcher and UX Project Manager Sep. 2021 -
Apr. 2022
SonocoUX Researcher and UX Project Manager
United StatesKey Impacts ✤ Pioneered the company’s first UX project to evaluate and implement a new CRM system to improve the customer experience across sales, marketing, QA, delivery, and satisfaction. ✤ Led the first UX effort to identify a new Customer Relationship Management (CRM) system to improve the customer experience for external customers and internal Sonoco teams, encompassing all aspects and...