Years of experience: 9

MarketingConsultingSales & BizDevEntertainmentITPublisher

Trust Score

Highly reliable; strong professional involvement.

70%
Alley's Career Path
Marketing Communications LeadFeb. 2020 -
Present
University of Alabama at BirminghamMarketing Communications Lead
RemoteSpearheading marketing and communications for the NIH All of Us Research Program Southern Network: Generating general program awareness through advertising, PR, and targeted media campaigns; encouraging enrollment through in-environment signage, asset development, and direct mail strategies; and increasing retention through strategic comms cadence of emails, SMS, and direct mail. I work close...
Web Content CoordinatorFeb. 2018 -
Feb. 2020
Birmingham, Alabama, United States · On-siteWebmaster overseeing 20+ websites within UAB Student Affairs: Ensured timely updates to web content, prioritizing optimal user experience and maintaining the online presence through the implementation of SEO and conversion rate optimization. Built additional websites to align with new campus-wide initiatives. Expanded my role through the creation of social media guidelines for both department...
Digital EditorMar. 2017 -
Oct. 2017
Good Grit MagazineDigital Editor
Birmingham, Alabama Area · On-siteCreated and implemented digital marketing strategy through the development of digital articles, social media content, and comprehensive web strategy, unifying the online presence of the magazine's brand. I worked with the sales and advertising teams, providing strategic analytics insights leading to an increase in revenue and magazine subscriptions. Led a team in copywriting, content creation...

Alley's Posts

No responses yet
0
No responses yet
0