Years of experience: 30

Marketing DirectorMarketingCopywriterC-level ExecutiveCMOConsulting

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Claudio's Career Path
Head of Branding - AmericasJul. 2024 -
Present
SKF GroupHead of Branding - Americas
United States/BrazilSKF, established in 1907, is a Swedish multinational group and the world's largest bearing producer, with operations in 130 countries, employing 44,000 people globally across 108 manufacturing sites, and supported by a network of 17,000 distributors. I am part of the newly established Americas Group in Branding, Communication, and Marketing, tasked with expediting the brand transformation, en...
Special Advisor Growth StrategyMay. 2024 -
Jan. 2025
Usaflex CalçadosSpecial Advisor Growth Strategy
BrazilDeveloping strategic partnerships in the global market to explore growth opportunities for Usaflex.
Chief Marketing OfficerJan. 2020 -
Apr. 2024
Usaflex CalçadosChief Marketing Officer
Igrejinha, Rio Grande do SulUsaflex is the largest Brazilian manufacturer of women´s comfort footwear, producing 25k pairs daily in four plants in southern Brazil. We sell through 330 franchised stores and over 21000 multi-branded stores in Brazil and 51 other countries. The CEO invited me to define the company's marketing vision for the future. I am tasked with identifying the brand's forward growth strategy based on d...

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