Years of experience: 11

Team LeadershipBusiness OwnerC-level ExecutiveMarket ResearchOperationsMarketing

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Alex's Career Path
UX Payments Program Manager - Brilliant MuseApr. 2024 -
Present
GoogleUX Payments Program Manager - Brilliant Muse
Massachusetts, United States
Founder & ConsultantJan. 2023 -
Present
Herbstman Consulting GroupFounder & Consultant
We help organizations cut through the noise and get things done. We work with teams to bring structure to complex projects, improve operations, and design custom systems that make work easier. My focus is on clarity and results — whether that’s managing programs, streamlining workflows, or building tools that help teams scale.
UX Marketing Program Manager - Brilliant MuseMay. 2022 -
Apr. 2024
GoogleUX Marketing Program Manager - Brilliant Muse
New York, New York, United States● Developed marketing campaign programs with 29 product teams, including UX researchers, designers, engineers, and other marketing teams. Led the execution of over 140 campaigns for Google's user research program, ● Drove over 1.8M users to sign up for user research through organic and in-product channels, increasing the participant database by 40% and saving $27M in advertising costs. ● Extr...

Alex's Posts

  • 14

    How I can help you

    Consider me a freelance CMO. With a comprehensive review of your business's positioning, I create end-to-end marketing strategies. I also handle media buying, performance marketing, account structure/hygiene, and hiring an internal team for your longer term marketing goals.

  • 14

    People I am looking for

    Seeking partnerships with emerging brands and startups who believe their product will change their industry. I’m looking for a passion project and want to feel like our work will make an impact.

  • 14

    Experience & Cases

    With over a decade of marketing expertise, I have directed strategies and built marketing teams for some of the world’s most successful brands. Ideal new clients are small businesses and startups targeting rapid growth. I’m offering strategic insight and practical execution.

  • 14

    How to contact

    If you're interested, please fill the form. P.S. If you know a right person, please make an intro or share with him/her the link to this page.

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